Facultatea de Ştiinţe Economice / Faculty of Economic Sciences
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Item Experiența europeană privind îmbunătățirea securității turiștilor prin bune practici de logistică verde(CEP USM, 2024) Bulat, Veronica; Carp, ElenaThis article explores various initiatives and measures implemented by the World Tourism Organization (UNWTO) to protect tourists and revitalize international tourism. The International Code for the Protection of Tourists provides guidelines for safeguarding tourists' rights and managing crises. In the context of the COVID-19 pandemic, UNWTO launched the Global Guidelines to Restart Tourism, which include safety and security measures to restore travelers' confidence. Partnerships with the Council of Europe promote cultural routes as a means of sustainable development, protecting cultural heritage, and encouraging intercultural dialogue. Collaboration with Google and other organizations supports education and digital innovation in the tourism sector, contributing to the digital transformation of tourist destinations. UNWTO develops protocols for tourist safety and offers technical assistance to member states, addressing challenges such as cybersecurity and human trafficking. Additionally, UNWTO promotes research and information exchange on tourism security, cooperating with international organizations such as ICAO and Europe through collaboration between EU member states and the tourism industry. These efforts highlight UNWTO's commitment to supporting safe and sustainable tourism, adapted to contemporary challenges. Interpol. Public awareness campaigns, like the "Safe Travels@EU" program, enhance tourist security in Europe through collaboration between EU member states and the tourism industry. These efforts highlight UNWTO's commitment to supporting safe and sustainable tourism, adapted to contemporary challenges.Item The art of slow traveling: combining tradition and innovation in tourism(CEP USM, 2024-10-24) Trifonova, LarisaPurpose of the article: to analyze the potential of slow travel in revitalizing tourism offerings and enhancing destination competitiveness by fostering meaningful experiences that emphasize quality over quantity.Item Opportunities and potential of Moldova for attracting investments in the development of eco-tourism(CEP USM, 2024-10-24) Scobioala, ElenaThe Republic of Moldova offers unique potential for eco-tourism development, thanks to its beautiful landscapes, diverse and accessible natural sites, and authentic rural areas. This article explores investment opportunities to boost Moldova’s eco-tourism by highlighting the importance of educational programs and the implementation of projects based on community engagement, partnerships, and the integration of international models for managing tourism in protected areas, drawing from the U.S. National Forests and National Parks’ experience. The article also addresses infrastructure needs and financial feasibility, which are critical for attracting investment in eco-tourism development. Specific initiatives, such as developing multifunctional centers and creating nature interpretation trails that consider both visitor experiences and tourism’s impact on natural sites, reflect the complexity of the required actions. All these efforts should be complemented by continuous support across different levels, including governmental institutions, the private sector, academia, and local communities. The rationale for investing in eco-tourism is explained by Moldova’s strategic geographic location and its potential to attract niche tourism markets. Investments should focus on the long-term benefits of sustainable tourism, which not only generates economic revenue but also preserves Moldova’s natural and cultural heritage for future generations.Item Global best practices and challenges in sustainable tourism: insights from the world tourism organization (UN Tourism) initiatives(CEP USM, 2024-10-24) Siv, OliviaThis paper takes a close look at the successfully completed project “Empowering Young Women: Sustainable Livelihoods through Tourism”, implemented by UN Tourism in collaboration with the Ministry of Culture of Moldova, Invest Moldova Agency, and Moldova State University, with funding from the Estonian Development Cooperation. The project takes a new approach to achieving the SDGS and its objectives are to raise awareness on the role and opportunities of sustainable tourism to promote gender equality, both among young women and public and private tourism sector stakeholders; and to increase the number of young female entrepreneurs with improved skills for the tourism sector. In its first stage, a rapid tourism training needs assessment was carried out through interviews, focus groups and surveys with a wide range of stakeholders’ groups. Based on this assessment, a multi-component training programme was devised and delivered during the second phase. The tourism skills training delivered to 256 female entrepreneurs across 11 rural villages has proven to be a valuable tool for women in the Republic of Moldova, providing them with the knowledge and skills necessary to successfully develop and manage businesses in this sector. The 2-day training-of-trainers course provided to 5 female gender equality experts created the desired ripple effect. This strategy aims to cultivate a self-sustaining cycle of mentorship and growth among female trainers in the country, paving the way for enduring professional development. The online gender equality training delivered to more than 60 tourism stakeholders had a substantive impact as it provided an important opportunity to gain valuable knowledge about the challenges and opportunities related to gender equality in tourism; and being part of the solution in creating a more equal and inclusive tourism industry, and economic empowerment for women in the Republic of Moldova.