Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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Start date: 2022Subject: search.filters.subject.management financiar

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    INTERCONEXIUNEA DINTRE MARKETING ȘI MANAGEMENT FINANCIAR
    (CEP USM, 2024-11-07) Gherjavca, Svetlana; Antoci, Natalia
    In a market economy and fierce competition, the success of a business depends largely on the organization and implementation of an efficient financial management system. In order to ensure maximum efficiency, the basic objectives of financial management are to maximize revenues (often sales) and optimize expenses. In this context, the active involvement of marketing in the financial management system is inevitable. The purpose of this paper is to draw attention to the importance of the correlation of marketing and financial management activities in the management systems of economic entities. The research used the following scientific research methods: theoretical generalization, scientific abstraction, system analysis, comparative analysis. The research allowed us to conclude that both the marketing activity is based on calculations and analysis of indicators, decision making and financial management activity needs the results of marketing studies to achieve its objectives.
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    EVALUAREA PERFORMANŢELOR FINANCIARE LA ÎNTREPRINDERE (ÎN BAZA DATELOR SA „AUGUR-PERLA”)
    (CEP USM, 2022) Chiroşca (Spinovschi), Laura
    In the practice of domestic entities, the predominant objective of economic activity is to be efficient, because it ensures the achievement of the fundamental goal of maximizing the value of capital investments and sustainable market presence. Hence, this research aims to define the concept of financial performance, to identify the economic indicators for its assessment and basing on that to appreciate the financial performance of „Augur-Perla” J.S.C.
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    ANALIZA PERFORMANŢELOR A ENTITĂŢII ECONOMICE (În baza datelor SRL, „Avia Invest”)
    (CEP USM, 2022) Şereper, Maxim
    The aim of the research is intended to analyse the economic performance in the enterprise. The topic is conditioned by the need of evaluating the financial results of the company and to provide managers in a concise time with detailed data the real economic situation of the entity, so as to stop the economic decline of the entity as soon as possible and to maximize profits.