Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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Start date: 2021Subject: search.filters.subject.competition

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    The role of marketing research as a strategic tool in the context of intensified competition and rapid market changes
    (CEP USM, 2024-10-24) Dombrovschi, Ina
    In a highly competitive and rapidly evolving business landscape, companies must adopt strategic methodologies to secure long-term success. This article examines the crucial role of marketing research as a vital tool for gathering insights about the market, consumers, and competitors. The study aims to evaluate the significance of marketing research amidst increasing competition and market volatility, highlighting the key advantages it offers to businesses.
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    Innovation strategies for the national economies’ development
    (CEP USM, 2024-10-24) Nepytaliuk, Anton
    The paper aims to assess the interrelations between economic growth, competition, and innovation and to conceptualize the economic policy’s measures for stimulating innovative development.
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    THE EFFECTS OF ARTIFICIAL INTELLIGENCE OVER ECONOMIC COMPETITION EFECTELE INTELIGENȚEI ARTIFICIALE ASUPRA CONCURENȚEI ECONOMICE
    (INCE, 2021) Parcalab, Carolina
    Artificial intelligence has exceeded all expectations, even of the most sceptic ones. Today's world is unimaginable without "smart" tools, and the speed and comfort offered by solutions of artificial intelligence are experienced in all spheres of social activity. Nowadays economic growth becomes impossible without the implementation of innovative technologies, which are developed and adapted on daily basis to be correspondent with new requirements and behaviors of individuals. Businesses must invest in innovation to be competitive, and the low costs of new technologies and data storage, analysis and processing encourage them to do so. The advantageous results are immediately felt by entrepreneurs, who can make quick and market-friendly decisions on price changes, business planning, trade organization and logistics. Voices of skeptics exist however in academic medium as well as in legislative forums at national and international levels, warning of the potential dangers that the humanity may face due to the uncontrolled use and development of artificial intelligence. In addition to concerns about inadmissible interference with privacy, ethical and legal issues of artificial intelligence over economic competition are also discussed. Competition authorities in other countries have already identified intelligent algorithms that would facilitate collision between competitors, or abuse of dominant positions, as well as acts of unfair competition.
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    DEVELOPING AN EDUCATIONAL BRAND IN A WORLD OF GLOBALLY COMPETITIVE EDUCATIONAL MARKETS
    (CEP USM, 2022) Trifonova, Larisa; Roshka, Petru
    Education is a part of the services sector of the social sphere, which results in an educational product. The basis for the development of an educational service is considered to be scientific and pedagogical work, as a result of which an educational product is created. Consequently, educational services are not just about fulfilling the needs of the individual (student), but also about responding to the needs of society and, as a result, there is development, progress and innovation. Nowadays, both higher education systems and higher education institutions operate in a highly competitive global market for educational services. This fact leads to the necessity of developing recognisable educational brands. Therefore, it is advisable for them to act as a single brand. The brand will become known on the global market precisely because of the common standard and the coordinated actions of the HEI and the partner institutions.