Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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End date: 2024Subject: search.filters.subject.strategies

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    Strategii de promovare a valorilor orientate spre un consum social responsabil
    (CEP USM, 2024-09-20) Nepotu, Lucia
    In the current global context, promoting socially responsible consumption becomes a priority for companies, consumers and society. This paper presents the results obtained from two researches: regarding the awareness, preferences and sustainable consumption practices of young adults, data were collected and analyzed to assess the level of awareness and adoption of sustainable consumption practices; and on assessing the attitude and value awareness of consumers of domestic clothing, textiles and knitwear, to understand in depth consumer attitudes, preferences and values in relation to the purchase and use of locally made clothing, textiles and knitwear products. The study examines ways in which brands can encourage sustainable and ethical choices through marketing campaigns, awareness messages and social responsibility initiatives. The impact of these strategies on consumer perception and purchasing behavior is analyzed, emphasizing the importance of collaboration between business, non-governmental organizations and the general public to promote conscious and responsible consumption. The results show that effective strategies are those that communicate authentically and transparently, connecting ethical values with personal and social benefits, thus reinforcing long-term responsible consumption behavior.
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    OPORTUNITĂŢI DE DEZVOLTARE A TURISMULUI RURAL ÎN REPUBLICA MOLDOVA
    (CEP USM, 2021) Luca, Tatiana
    Rural tourism in Moldova is growing in small steps but steadly. Although, we have a very high potential, unfortunately it is not used to its full capacity due to a large number of deficiencies. The biggest problems rural tourism faces are underdeveloped infrastructure, lack of information and tourism facilitie and paucity of investment in tourism. So its development is impossible without a favorable legislative framework without the direct state support and involvement. Tourism is one of the most important sector of an economy as it is seen as an engine of the national economy.
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    ÎNGLOBAREA SISTEMULUI DE CONTROLLING ÎN PERFORMAREA MANAGEMENTULUI ÎNTREPRINDERII
    (CEP USM, 2018) Caprian, Iulia; Popușoi, Rodica
    În lucrare se propune un sistem de indicatori ai obiectivelor controllingului în susținerea conducerii interne. În cadrul controllingului integrat în activitatea managerului funcțiile de controlling sunt preluate integral sau cel puțin parțial de manageri.