Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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End date: 2023Subject: search.filters.subject.sustainable economy

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    Rolul tehnologiei în economia durabilă: exemple şi perspective viitoare
    (CEP USM, 2023-07-24) Tîrşu, Valentina
    The article explores the impact of technology on the development of a sustainable economy and presents several concrete examples in this field. In the context of climate change and growing concerns about sustainability, the use of technology becomes a necessity in addressing economic and ecological issues. The article emphasizes that technology is not just a tool to reduce environmental impact but also a driver of innovation and economic growth. By developing and implementing sustainable technologies, new business opportunities are created, and operational performance is improved. Future perspectives highlight the continuous need for investments in research and technological development to address economic and ecological challenges. The use of emerging technologies such as artificial intelligence, the Internet of Things, and blockchain could have a significant impact on resource efficiency, monitoring, and sustainable management of economic activities.
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    BUNE PRACTCI PRIVIND APLICAREA MARKETINGULUI VERDE
    (CEP USM, 2022-05-20) Bulat, Veronica
    Marketing is the process by which the necessary and sufficient conditions are created so that the customer is convinced that he has made the correct decision to buy the product we have proposed to him. The key concept in this definition is the process, because until the appearance of the service or product on the market, a sequence of essential operational activities is carried out and the marketing activity involves the research, promotion, sale and distribution of products or services. The classic marketing concept assumes that economic entities have the ability to thrive, identifying the current needs and desires of customers in the target group and meeting these needs and desires more efficiently and effectively than competitors. The focus is on meeting the company's short-term sales, growth and profit needs, giving customers what they want now. However, satisfying the immediate needs and desires of consumers does not always serve the future interests of customers or the business.
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    ECONOMIA CIRCULARĂ – UN MODEL DE PERSPECTIVĂ PENTRU REPUBLICA MOLDOVA
    (CEP USM, 2022) Bradu, Margareta
    In this article, we reveal the need for the transition to a new economic model, considering that the circular economy model would be more appropriate for the Republic of Moldova. Circular economy - is a model that aims to produce useful goods, with minimal negativ e effects on the environment and with the possibility of reproducing them. The circular economy model is based on innovations and innovative ideas, which lead to the development of the competitiveness of national economies, reduce the pressure on natural resources, develop competition and can drive sustainable economic growth. We analyze the ways and tools used in the European Union, which has a well -founded strategy in the targeted direction and considers itself a leader in this field. The hypothesis of th e proposed article is that, during the transition to the circular economy model, a new ecosystem will be formed, favorable for the development of innovative entrepreneurship and innovative companies.