Facultatea de Ştiinţe Economice / Faculty of Economic Sciences
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Item TURISMUL CA MODALITATE EFICIENTĂ DE SALVGARDARE A PATRIMONIULUI CULTURAL(Academia de Ştiinţe a Moldovei, 2022-09-27) Miron, Viorel; Miron, MarinaThrough this article, the authors debate the issue of relations between cultural heritage objects and tourism. Like any phenomena of contemporary society, tourism, which capitalizes on the cultural heritage of a society, can have positive but also negative effects. Here it matters a lot to have effective tools for reducing the negative effect of cultural heritage tourism and increasing mechanisms with a positive effect. In their arguments, the authors refer to international practice, but also to the experience of the Republic of Moldova in this relationship between culture and tourism. Only establishing balance in this equation can give tourism a connotation of safeguarding cultural heritage.Item ACTIVITĂȚI DE ANIMAȚIE CA O DIRECȚIE PROMIȚĂTOARE PENTRU DEZVOLTAREA TURISMULUI DURABIL ÎN REPUBLICA MOLDOVA(CEP USM, 2022) Trifonova, Larisaourism is a unique social institution that organically combines complex opportunities to influence society. For this reason, tourism is rightly considered one of the fastest growing sectors of the world economy and an important source of income and jobs. Modern tourism is closely linked to the social and economic well-being of many countries, especially developing countries and their environment. Sustainable tourism has become a trend due to the negative impact of human society on the environment through production and consumption. Therefore, tourism aims to contribute towards solving the problems and challenges associated with the development and implementation of monitoring tools for the impact of sustainable tourism on sustainable development, which contributes to job creation, development of local culture and national products. The animation activity occupies one of the leading positions in the structure of hotel complexes and is directly related to other services that are of decisive importance in ensuring successful operation in the tourism market. Animation is a profitable solution in hospitality in any adverse situation, such as weather conditions, traffic jams and others. Thanks to animation, tourists experience positive feelings and tend to visit the exact tourist destination they have already been to several times. Animation activities represent an opportunity to implement sustainable tourism practices. The aim is to minimize the negative effects of tourism activities and maximize the positive aspects.Item PARTICULARITĂȚILE CREĂRII OFERTELOR TURISTICE ÎN HOTELURILE DE 4 STELE DIN REPUBLICA MOLDOVA(CEP USM, 2022-09-27) Carp, Elena; Luca, TatianaTourism offers have always been relevant in the tourism industry as they can lead to the organization of a revenue-generating activity. The drive to be the best in the market has always been present, therefore various strategies are used when creating offers in order to promote the services a hotel provides, as well as to keep it one step ahead of its competitors who have the same star rating. Pricing the offer at a reasonable cost can satisfy customer preferences while the pricing policy ensures that the rates used are profitable. Identifying the tourist demand in the tourist market and highlighting the services provided through the price offer can establish a close relationship between the customer and the hotel company, which would ensure loyalty and create a positive image of the hotel.Item EVENT TOURISM AND ITS IMPACT ON RURAL TOURISM DEVELOPMENT IN THE REPUBLIC OF MOLDOVA(CEP USM, 2022-09-27) Ceaikovskii, Alexandr; Conovciuc, Vitalina; Chirilenco, DinalidinaThe 21st century is a time of high technology, hectic urban living, skyscrapers covering the skyline, perpetual motion and noise. All of this tires one out, and there is a growing need for a quiet and peaceful place, without the usual hustle and bustle, where one can feel relaxed. Rural tourism is a great way to meet these needs. Today, rural tourism is a fast-growing branch of tourism on account of the fad for environmentalism, care for nature and digital detox.Item THE PRINCIPLES OF ECOTOURISM DEVELOPMENT(CEP USM, 2022-09-27) Carp, Elena; Tullio, RomitaEcotourism is an environmentally friendly form of tourism, based on appreciation of the environment and in which a conscious effort is made to reinvest an appropriate share of revenue in the conservation of the resources on which it is founded. At the same time, it is a form of sustainable tourism that benefits the local population and, in particular, the rural population. Currently, ecotourism is a modern form of tourism in the Republic of Moldova, attracting all visitors with its respect and care for nature and local traditions. A critical ecological situation has emerged in the Republic of Moldova at the moment, largely due to changes in natural complexes and excessive anthropic activity, which requires an effective solution for environmental conservation and sustainable development. The priorities and challenges of ecotourism are addressed from the perspective of identifying new common routes with neighboring countries.Item NEW TECHNOLOGIES IN THE TOURISM SECTOR(CEP USM, 2022-09-27) Apetrii, NataliaToday, it is fair to say that the world belongs to technology. Big data, data warehouses, networks, the internet, artificial intelligence, robots - these are not " the distant future ", but the things we already use every day. New technologies based on artificial intelligence are widely used in all areas of human and professional activity, improving the quality of work and life. This article provides a brief overview of new intelligent technologies that are being implemented, quite successfully, in the tourism sector.Item DIRECTIONS FOR THE DEVELOPMENT AND PROMOTION OF THE "WOOD'S TOWN AND KOZY" PROJECT(CEP USM, 2022-09-27) Kopylova, Olga; Trifonova, LarisaThe village of Koshnitsa, located in Dubasari district, was considered as a tourist destination for development and promotion. Reasons for the development of rural tourism include social and economic factors. For the economy, agrotourism plays an important role as an additional source of income and support for farmers who have lost their appeal and consequently their incomes due to increasing urban development. Today, farmers have the opportunity to earn more money. Tourists who reject the idea of spending their holidays in a seaside hotel in favor of active, non-traditional recreation frequently choose rural tourism. Beaches, shopping and noisy parties are not what a holiday looks like for everyone. For many people who are tired of metropolitan life, relaxing in nature, in peace and quiet, breathing fresh air and eating natural products is exactly what they want. The aim of the project is to detach mega-city dwellers from the usual hustle and bustle and immerse them in a relaxed and frugal rural life. The main tasks for the project were: to carry out a macro and micro analysis of the tourist destination environment; to develop a project that gives people the opportunity to spend a few days as villagers; to create the idea of promoting a tourist destination.Item AVANTAJE ȘI DEZAVANTAJE ALE METODEI COSTULUI DE CĂLĂTORIE DE EVALUARE A COSTURILOR ÎN TURISM(CEP USM, 2022) Costețchi-Jușca, OxanaTourism based on nature is not only a socio - economic activity that offers income and other benefits local communities, but also plays an important role in understanding natural heritage, obtaining public support and funding for protection. This study is an approach to using the Travel Cost Method to measure the demand and value of natural resources, which serve as input services in the "production" of outdoor recreation activities and related facilities.Item FACTORS THAT AFFECT THE TOURISM FLOWS FROM MOLDOVA TO GREECE(CEP USM, 2017) Cazacu, StelaDue to the fact that the bilateral tourism relations between Moldova and Greece have been increasing over the last years, especially as a result of an increasing tourism flow from Moldova towards Greece, this article has the goal to evaluate the factors that affect the tourism flows from Moldova to Greece. The researcher applies the bilateral tourism framework proposed by Prideaux. The findings of this research study show that the factors influence the touristic flows from Moldova to Greece in the following manner: (1) the demand factors – negative influence; (2) government responsibilities factors – diverse effects; (3) private sector factors – both a positive and a negative influence; (4) intangible factors – mainly a beneficial impact; (5) external economic factors - basically a negative role; (6) external political and health factors – generally a beneficial impact. Based on the findings, the author proposes several corrective actions that would improve the touristic flows from Moldova to Greece.Item OPORTUNITĂŢI DE DEZVOLTARE A TURISMULUI RURAL ÎN REPUBLICA MOLDOVA(CEP USM, 2021) Luca, TatianaRural tourism in Moldova is growing in small steps but steadly. Although, we have a very high potential, unfortunately it is not used to its full capacity due to a large number of deficiencies. The biggest problems rural tourism faces are underdeveloped infrastructure, lack of information and tourism facilitie and paucity of investment in tourism. So its development is impossible without a favorable legislative framework without the direct state support and involvement. Tourism is one of the most important sector of an economy as it is seen as an engine of the national economy.