Facultatea de Ştiinţe Economice / Faculty of Economic Sciences
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Item SISTEMUL DE MANAGEMENT AL PERFORMANȚEI ÎN CONTEXTUL INSTITUȚIILOR PUBLICE(CEP USM, 2022) Furculița, TatianaConform ultimelor tendințe în managementul public, un domeniu de studiu separat numit managementul performanței a fost definit prin combinarea a doi termeni: management și performanță. Necesitatea implicării managementului în atingerea performanței se explică prin faptul că performanța este tratată ca rezultat, dar pentru a obține un rezultat trebuie neapărat să proiectăm o serie de acțiuni care vizează obținerea unui anumit rezultat.Item METODOLOGII DE EVALUARE A SERVICIILOR MEDICALE PRESTATE(CEP USM, 2022) Grecu, AlaIn this article, the evaluation methods of medical services provided by medical institutions are studied. The performance of the health system is influenced by the way of attracting resources for the quality assurance of medical services and the way of distributing them to the providers of health services.Item PROCESUL DE PLANIFICARE STRATEGICĂ ÎN CADRUL AUTORITĂȚILOR PUBLICE CENTRALE DIN REPUBLICA MOLDOVA(CEP USM, 2022) Tofan, Tatiana; Tomuz, VasileThe last years marked significant changes in the field of public administration in the Republic of Moldova. All interested parties and involved in the administration process, through joint effort, contribute to the process of development and modernization of public administration, to ensure the provision of quality public services to citizens. Understanding and applying the tools and methods of strategic and operational planning, strategic management in the public sector of the Republic of Moldova have become absolutely necessary for institutional development and the improvement of administrative capacity at the central level.Item ANALIZA ACTIVITĂȚII DE INOVARE A ÎNTREPRINDERILOR DIN REPUBLICA MOLDOVA(CEP USM, 2022) Diaconu, TatianaAcest articol își propune ca scop analiza și evaluarea activității de inovare a întreprinderilor din Republica Moldova. În acest context, au fost utilizate datele Biroului Național de Statistică privind activitatea de inovare care au servit ca bază fundamentală pentru a aprecia eficiența activității întreprinderilor inovatoare. Analiza efectuată a evidențiat nivelul de inovare al entităților economice și implicit al întreprinderilor mici și mijlocii. De asemenea, cercetarea propiu zisă a scos în evidență o serie de probleme cu care se confruntă întreprinderile inovatoare, dar și unele puncte de reper pentru diferiți decidenți la diferite nivele de decizie, în scopul soluționării acestor probleme. Rezultatele studiului poate fi utilizat în elaborarea diferitor politici și strategii privind susținerea și dezoltarea întreprinderilor autohtone în procesul de inovare.Item ANALIZA PROCESULUI DE PLANIFICARE STRATEGICĂ ÎN CADRUL INSTITUȚIILOR PUBLICE(CEP USM, 2022) Tofan, Tatiana; Tomuz, VasileÎn acest articol se analizează procesul de planificare strategică ce trebuie să-l reali- zeze instituțiile publice din Republica Moldova. Planificarea strategică se concentrează pe procesul decizional, luând în considerare imaginea preconizată și viitoare a entității și procesul instrumentelor de planificare. Definirea unui model individual, unic și în același timp standardizat de management strategic în cadrul funcționării entităților administrației publice este foarte dificilă și chiar abstractă. Se trece în revistă cadrul legislativ și normativ ce reglementează procesul de planificare strategică în instituțiile publice.Item CONFIGURAREA MANAGEMENTULUI PROIECTELOR INTERNAȚIONALE ÎN BAZA PARTENERIATULUI PUBLIC-PRIVAT(2022) Călugăreanu, Irina; Antoci, NataliaNowadays, the public-private partnership in contemporary conditions becomes a driver of economic development, a basis for modernization and a factor for increasing the country's competitiveness. That determines the development of infrastructure potential in the form of construction and modernization of a complex of socio-economically significant objects. In the developed countries, being a reality promoted recently, the public-private partnership encompasses intellectual, institutional and organizational resources, and acquires an increasingly important role in integrating the managerial structure in central and local public administrations. The analysis of the configuration of the management of international publicprivate partnership projects, in the conditions of financial and economic instability, highlights the issue of attracting the private sector to participate in the management and financing of socially significant strategic infrastructure projects. In this regard, this article is intended to extrapolate the project management methodology in the context of public-private partnership, the implementation of which can significantly improve the process of managing public-private partnership projects.Item PROPUNERI DE PROMOVARE ÎN MEDIUL ONLINE A PATRIMONIULUI VITIVINICOL(Academia de Ştiinţe a Moldovei, 2022-09-27) Nicorici, DianaThe aim of the paper is to research strategies and tactics for the promotion in the digital space of wineries in the Republic of Moldova. The conclusions made on the subject of research represent a current theoretical basis for understanding the promotion in the virtual space, especially of wineries in the Republic of Moldova. The scientific results can serve as a theoretical support for understanding the trends in online communication and for analyzing the effectiveness of digital marketing tools on the market in the Republic of Moldova. The diagrams and tables made after the analysis and synthesis represent visually and quantitatively concrete data about the research topic.Item THE EFFECT OF COMPANIES’ ENVIRONMENTAL CONDUCT OVER THEIR BUSINESS PERFORMANCE(CEP USM, 2022-05-20) Jomir, FlorentinaIn the context of ensuring sustainable development, the performance of businesses have come to be viewed from different perspectives: financial, operational, reputational etc. More recently, an increased attention has been directed toward the environmental aspect of a company's activity which, depicts the ways in which a company responsibly integrates the environment in its daily operating activities, how it measures its positive and negative impact over the environment and how it reports it. This is a particularly important subject considering the rise of sustainable practices all over the world and their support given from investors, regulators and the overall public.Item DEZVOLTAREA DURABILĂ A DESTINAȚIILOR TURISTICE(CEP USM, 2022-05-20) Luca, TatianaThis article aims to focus on the lesser known issues related to the impact of tourism on destinations. The author will analyze this impact from the perspective of sustainable development, a concept that found its place much later than it should have in the universe of research in tourism studies. This article is logically structured in three directions of research, as follows: the first part will analyze the main effects of tourism on destinations from the perspective of sustainable development; the second part will focus on a similar analysis, but focused on the human dimension; the third part will focus on the recent "dispute" in the literature between the importance of building new tourism development strategies from the perspective of sustainable development, suggesting an appropriate solution to integrate the two visions into a common approach.Item ROLUL PARTENERIATULUI PUBLIC-PRIVAT ÎN DEZVOLTAREA SISTEMULUI CONTABIL: DE LA RECUNOAȘTEREA SUBVENȚIILOR LA CAPITALUL DE RISC(CEP USM, 2022-05-20) Ungureanu, VioricaThe contemporary accounting system must respond to the challenges of society, the environment, the needs for development and innovation in various fields, and in order to achieve performance, a good collaboration of the government with the business environment is necessary. The role of public-private partnership (PPP) in the development of the accounting system implies the existence of an adequate institutional platform, including the legal framework, in the field of accounting, aimed at providing users with reliable information about real achievements in ensuring the sustainable development of both business and the state. Financial statements should reflect reliable information, on the participation of business, which assumes most of the risks, and on the participation of the public sector providing social services. Author put forward a hypothesis: the result of effective interaction PPP, based on the mechanisms for allocating grants, the implementation of innovative projects, financing the activities of capital, requires adequate reporting, which entails its improvement.