Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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Author: search.filters.author.Trifonova, LarisaSubject: search.filters.subject.tourist destination

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    DIRECTIONS FOR THE DEVELOPMENT AND PROMOTION OF THE "WOOD'S TOWN AND KOZY" PROJECT
    (CEP USM, 2022-09-27) Kopylova, Olga; Trifonova, Larisa
    The village of Koshnitsa, located in Dubasari district, was considered as a tourist destination for development and promotion. Reasons for the development of rural tourism include social and economic factors. For the economy, agrotourism plays an important role as an additional source of income and support for farmers who have lost their appeal and consequently their incomes due to increasing urban development. Today, farmers have the opportunity to earn more money. Tourists who reject the idea of spending their holidays in a seaside hotel in favor of active, non-traditional recreation frequently choose rural tourism. Beaches, shopping and noisy parties are not what a holiday looks like for everyone. For many people who are tired of metropolitan life, relaxing in nature, in peace and quiet, breathing fresh air and eating natural products is exactly what they want. The aim of the project is to detach mega-city dwellers from the usual hustle and bustle and immerse them in a relaxed and frugal rural life. The main tasks for the project were: to carry out a macro and micro analysis of the tourist destination environment; to develop a project that gives people the opportunity to spend a few days as villagers; to create the idea of promoting a tourist destination.
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    BRANDING OF TOURISM DESTINATION IN PROMOTION OF TOURISM SERVICES
    (CEP USM, 2022) Trifonova, Larisa; Favia, Francesco
    The promotion of tourism services is currently experiencing the highest degree of evolution due to the widespread use in this process of digital technologies and classical methods of promoting services in the field of tourism. Despite this, modern tourism services need new approaches to promotion both on the national and foreign markets in the face of growing competition. The development of tourist destinations is impossible without the active promotion of their tourist product. The relevance of branding tourist destinations is also due to the negative consequences of the Covid-19 pandemic, in the context of which there have been significant changes in the tourism industry. Under these conditions, the creation of a sustainable brand of a tourist destination will minimize future and existing risks caused by internal and external environmental factors. An analysis of the modern experience of branding world tourist destinations shows with all confidence that this is an effective tool that can be multilaterally developed through the use of various applied tools. Among the most promising are the creation of a recognizable logo, slogan, the formation of the image and image of the destination, and many others. The main marketing task in this case is to create an integrated approach to branding a tourist destination that combines the entire range of effective promotion tools, as well as taking into account the system of relationships between them. Creating a brand is an important stage in the development of a marketing strategy for the development of a tourist destination.