Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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Author: search.filters.author.Trifonova, LarisaSubject: search.filters.subject.innovation

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    The art of slow traveling: combining tradition and innovation in tourism
    (CEP USM, 2024-10-24) Trifonova, Larisa
    Purpose of the article: to analyze the potential of slow travel in revitalizing tourism offerings and enhancing destination competitiveness by fostering meaningful experiences that emphasize quality over quantity.
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    Correlation of the concepts innovative marketing and marketing of innovations in the context of promotion of goods and services
    (CEP USM, 2024) Blagorazumnaya, Olga; Trifonova, Larisa
    This article analyzes the relationship between the concepts of innovative marketing and marketing of innovations with an emphasis on their impact on the effective promotion of goods and services. It was found that innovation marketing and marketing of innovations are closely interrelated. Their relationship can be depicted as a form of mixed approach. Innovation marketing serves as a fundamental strategic approach that lays the foundation for the development and implementation of marketing strategies that are not limited to the area of innovation. On the other hand, marketing of innovations acts as a more practical component aimed at promoting innovations and innovative products on the market. This article presents a comparative analysis of these concepts, revealing their parallels, differences and synergistic aspects within the framework of promoting goods and services. The study highlights new approaches and strategies that promote the effective use of innovation marketing and marketing of innovations for advertising purposes.