Facultatea de Ştiinţe Economice / Faculty of Economic Sciences
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Item The art of slow traveling: combining tradition and innovation in tourism(CEP USM, 2024-10-24) Trifonova, LarisaPurpose of the article: to analyze the potential of slow travel in revitalizing tourism offerings and enhancing destination competitiveness by fostering meaningful experiences that emphasize quality over quantity.Item Correlation of the concepts innovative marketing and marketing of innovations in the context of promotion of goods and services(CEP USM, 2024) Blagorazumnaya, Olga; Trifonova, LarisaThis article analyzes the relationship between the concepts of innovative marketing and marketing of innovations with an emphasis on their impact on the effective promotion of goods and services. It was found that innovation marketing and marketing of innovations are closely interrelated. Their relationship can be depicted as a form of mixed approach. Innovation marketing serves as a fundamental strategic approach that lays the foundation for the development and implementation of marketing strategies that are not limited to the area of innovation. On the other hand, marketing of innovations acts as a more practical component aimed at promoting innovations and innovative products on the market. This article presents a comparative analysis of these concepts, revealing their parallels, differences and synergistic aspects within the framework of promoting goods and services. The study highlights new approaches and strategies that promote the effective use of innovation marketing and marketing of innovations for advertising purposes.Item ADVERTISING AND INFORMATIONAL ACTIVITIES IN MODERN BUSINESS(CEP USM, 2024-11-07) Blagorazumnaya, Olga; Trifonova, LarisaAdvertising work is an integral part of the commercial and marketing activities of any trading enterprise. In the context of market development and increasing saturation of the consumer market with goods and services, advertising work takes on new significance, characterized by a number of specific features. Understanding and incorporating these features helps to activate the sales process, stimulate the sale of individual products, rationalize customer service processes through the “informational support” of all its components. The power and role of advertising have long been recognized in global business. Primarily, advertising carries information presented in a concise, artistically expressed form, emotionally resonant, and bringing to the consciousness and attention of potential buyers the most important facts and details about products and services. The most common sphere of advertising activity is trade advertising, targeting goods, trading enterprises, and services offered by these enterprises. Advertising serves as a tool to compete for market share against competitors. Simultaneously, by shaping public opinion around specific products, advertising influences the formation of consumer needs. Besides advertising, consumer demand for goods and services is also influenced by the alignment of product offerings with consumer demand, the level of disposable income, and the organization of trade.Item CONSTRUIREA DIALOGULUI TURISTIC INTERNAȚIONAL: IMPORTANȚA COMUNICĂRII ȘI COLABORĂRII(CEP USM, 2023) Trifonova, LarisaTourism is a vital component of many countries' economies, generating billions of dollars in revenue and providing jobs for millions of people. To ensure the continued growth and success of the industry, it is essential that countries engage in a meaningful and productive dialogue about tourism. This article addresses the issues of tourism-based international communication and interaction, which contributes to building a productive dialogue in tourism, which, in turn, helps to strengthen international relations and increase the role of tourism for individual countries and entire regions. Building an international tourism dialogue is essential to the continued growth and success of the industry. By promoting agreement and cooperation between countries, addressing common issues and concerns, engaging a wide range of stakeholders, countries have the opportunity to work together to improve the tourism experience for both visitors and host communities. The future of international tourism-related relations is likely to be determined by several main trends and factors, including the growing importance of sustainable tourism, the development of digital technologies, the expansion and growth of emerging markets, the evolution of tourism requirements and others.Item THE ROLE OF TOURIST GUIDES IN SUSTAINABLE TOURISM DEVELOPMENT(CEP USM, 2023) Trifonova, Larisa; Molodojen, IuliaSustainable tourism development is becoming an increasingly important issue as the global tourism industry continues to evolve. Tourist guides play a crucial role in promoting sustainable tourism practices and preserving local cultures and natural resources. This article delves into the role of tourist guides in the development of sustainable tourism and examines the benefits of utilizing local guides in promoting local cultures and traditions, as well as the impact this has on the local economies of tourist destinations. The significance of tourist guides in promoting sustainable tourism is due to the fact that sustainable tourism itself is not always appealing to the average tourist. Professional guides can impart not just interesting information, but also present it in a memorable and engaging manner, inciting desired actions. That is why their role in this process is undeniable. This article discusses practical ways in which tourist guides can implement this in the most effective way. After all, they have a unique opportunity to educate and engage tourists in the practice of sustainable tourism and encourage them to behave responsibly while traveling in various ways described in this article.Item ACTIVITĂȚI DE ANIMAȚIE CA O DIRECȚIE PROMIȚĂTOARE PENTRU DEZVOLTAREA TURISMULUI DURABIL ÎN REPUBLICA MOLDOVA(CEP USM, 2022) Trifonova, Larisaourism is a unique social institution that organically combines complex opportunities to influence society. For this reason, tourism is rightly considered one of the fastest growing sectors of the world economy and an important source of income and jobs. Modern tourism is closely linked to the social and economic well-being of many countries, especially developing countries and their environment. Sustainable tourism has become a trend due to the negative impact of human society on the environment through production and consumption. Therefore, tourism aims to contribute towards solving the problems and challenges associated with the development and implementation of monitoring tools for the impact of sustainable tourism on sustainable development, which contributes to job creation, development of local culture and national products. The animation activity occupies one of the leading positions in the structure of hotel complexes and is directly related to other services that are of decisive importance in ensuring successful operation in the tourism market. Animation is a profitable solution in hospitality in any adverse situation, such as weather conditions, traffic jams and others. Thanks to animation, tourists experience positive feelings and tend to visit the exact tourist destination they have already been to several times. Animation activities represent an opportunity to implement sustainable tourism practices. The aim is to minimize the negative effects of tourism activities and maximize the positive aspects.Item DIRECTIONS FOR THE DEVELOPMENT AND PROMOTION OF THE "WOOD'S TOWN AND KOZY" PROJECT(CEP USM, 2022-09-27) Kopylova, Olga; Trifonova, LarisaThe village of Koshnitsa, located in Dubasari district, was considered as a tourist destination for development and promotion. Reasons for the development of rural tourism include social and economic factors. For the economy, agrotourism plays an important role as an additional source of income and support for farmers who have lost their appeal and consequently their incomes due to increasing urban development. Today, farmers have the opportunity to earn more money. Tourists who reject the idea of spending their holidays in a seaside hotel in favor of active, non-traditional recreation frequently choose rural tourism. Beaches, shopping and noisy parties are not what a holiday looks like for everyone. For many people who are tired of metropolitan life, relaxing in nature, in peace and quiet, breathing fresh air and eating natural products is exactly what they want. The aim of the project is to detach mega-city dwellers from the usual hustle and bustle and immerse them in a relaxed and frugal rural life. The main tasks for the project were: to carry out a macro and micro analysis of the tourist destination environment; to develop a project that gives people the opportunity to spend a few days as villagers; to create the idea of promoting a tourist destination.Item BRANDING OF TOURISM DESTINATION IN PROMOTION OF TOURISM SERVICES(CEP USM, 2022) Trifonova, Larisa; Favia, FrancescoThe promotion of tourism services is currently experiencing the highest degree of evolution due to the widespread use in this process of digital technologies and classical methods of promoting services in the field of tourism. Despite this, modern tourism services need new approaches to promotion both on the national and foreign markets in the face of growing competition. The development of tourist destinations is impossible without the active promotion of their tourist product. The relevance of branding tourist destinations is also due to the negative consequences of the Covid-19 pandemic, in the context of which there have been significant changes in the tourism industry. Under these conditions, the creation of a sustainable brand of a tourist destination will minimize future and existing risks caused by internal and external environmental factors. An analysis of the modern experience of branding world tourist destinations shows with all confidence that this is an effective tool that can be multilaterally developed through the use of various applied tools. Among the most promising are the creation of a recognizable logo, slogan, the formation of the image and image of the destination, and many others. The main marketing task in this case is to create an integrated approach to branding a tourist destination that combines the entire range of effective promotion tools, as well as taking into account the system of relationships between them. Creating a brand is an important stage in the development of a marketing strategy for the development of a tourist destination.Item DEVELOPING AN EDUCATIONAL BRAND IN A WORLD OF GLOBALLY COMPETITIVE EDUCATIONAL MARKETS(CEP USM, 2022) Trifonova, Larisa; Roshka, PetruEducation is a part of the services sector of the social sphere, which results in an educational product. The basis for the development of an educational service is considered to be scientific and pedagogical work, as a result of which an educational product is created. Consequently, educational services are not just about fulfilling the needs of the individual (student), but also about responding to the needs of society and, as a result, there is development, progress and innovation. Nowadays, both higher education systems and higher education institutions operate in a highly competitive global market for educational services. This fact leads to the necessity of developing recognisable educational brands. Therefore, it is advisable for them to act as a single brand. The brand will become known on the global market precisely because of the common standard and the coordinated actions of the HEI and the partner institutions.