The advertising industry manifests itself as a variable and present phenomenon in our
lives, being first of all a communication policy between producer, intermediary and consumer determined by its reasons, interests, skills, relationships and specific objectives. The
penetration and increase of the importance of advertising determines the involvement of
the most advantageous factors for producers, intermediaries, consumers but also for the
whole society. The evolution of the brand is a small step in response to customer feedback,
design trends, the market and internal changes.
