Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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Author: search.filters.author.Nazar, NadejdaHas files: Yes

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    Innovation – the key to success in marketing activity of the company
    (CEP USM, 2024-10-24) Nazar, Nadejda
    The article aims to explore the role of innovation in the marketing strategy of enterprises, highlighting how it contributes to success and competitiveness in the market.
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    Dezvoltarea comerțului electronic în Republica Moldova
    (CEP USM, 2024) Nazar, Nadejda
    Formularea propunerilor pentru dezvoltarea comerțului electronic a fost efectuată în baza cercetărilor acestui proces pe piața internă și externă a Republicii Moldova. În lucrare s-au folosit metode științifice generale de cercetare: analiza și sinteza, grupările, metodele economico-statistice de cercetare. Lista referințelor utilizate este rezultată la sfârșitul lucrării. Comerțul electronic este un sector al economiei care include tranzacțiile comerciale și financiare, procesele de afaceri și alte acțiuni desfășurate pe Internet: publicitate, vânzări, achiziții, plata pentru bunuri și servicii. Principalele avantaje ale comerțului electronic sunt reducerea costurilor, extinderea publicului țintă și reducerea numărului de intermediari. Comercializarea bunurilor prin intermediul platformelor de comerț electronic pe piața Republicii Moldova înregistrează creșteri semnificative. Examinarea procesului e-Commerce (tipurile, platformele online, avantaje și dezavantaje) pe piața mondială și autohtonă. Studierea particularităților de dezvoltare a comerțului electronic în Republica Moldova. Elaborarea propunerilor pentru îmbunătățirea e-Commerce în republică.
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    ROLUL TRANSPORTURILOR ÎN ORGANIZAREA ACTIVITĂȚII OSPITALITĂȚII
    (CEP USM, 2023) Nazar, Nadejda; Dombrovschi, Ina
    The topicality of the elaborated theme consists in the fact that transport represents an essential component of the economy of any state. Transport represents the engine of tourism development around the world, which ensures the normal functioning of the economy. In the specialized literature, it is specified that the tourism industry includes various activities that have an essential function for satisfying the needs of foreign and local tourists. Thus, the tourism industry represents the offer of the tourist market, which consists of organizations dedicated to the production and provision of tourist services in a certain country. The role of transport services in tourism is manifested through the organization of various cultural and tourist activities. Studying the tourist infrastructure in the Republic of Moldova, we can see that the geographical situation allows the access of foreign tourists. Most types of transport, namely air transport and land transport - road and rail; with the exception of naval transport, they are used to transport domestic tourists and foreign tourists who come to visit us in the country. The analysis of the reason for travel is quite specific to each individual person. Both foreign tourists who visit our country, as well as citizens of the republic who go abroad, on the first plan highlight the reason for vacation and rest. For foreign tourists visiting the Republic of Moldova, this component is about 85-95%, and for domestic tourists going abroad the reason for vacation and rest is about 98% respectively. The research carried out allows the proposal of perspectives for the development of the hospitality organization process and the specifics of the use of means of transport.
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    ROLUL MARKETINGULUI ÎN DEZVOLTAREA ȘI PROMOVAREA ECOTURISMULUI ÎN REPUBLICA MOLDOVA
    (CEP USM, 2022-09-27) Dombrovschi, Ina; Nazar, Nadejda
    Ecotourism takes place in natural and cultural areas and represents an opportunity for the development within areas that have these resources and the necessary conditions for their exploitation. The primary aim of this type of tourism is to conserve the environment and educate tourists about the protection and conservation of the natural and cultural environment. In this article, the need for implementing marketing tools in promoting ecotourism in the Republic of Moldova has been analyzed and argued. Against this background, the content of the notion of ecotourism as well as the particularities of this form of tourism have been studied through the lens of marketing principles, with emphasis on the specific features of the ecotourism product as an object of marketing activity. Pricing strategies that can be implemented in the development and promotion of ecotourism as well as ways of informing and communicating with the public about the characteristics of the products and services offered have been analyzed. Various research methods were used to conduct this study, such as: the observation method, logical analysis and synthesis, induction and deduction, analogy and comparison. The concepts of national and international economists were used as methodological support.