Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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Author: search.filters.author.Hămuraru, MariaEnd date: 2023

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    Economie. Note de curs
    (CEP USM, 2016) Hămuraru, Maria; Țurcanu, Olesea
    Notele de curs prezentate constituie un suport consistent pentru desfăşurarea eficientă a activităţii atât în cadrul cursurilor cât şi al seminarelor, totodată şi un instrument indispensabil de studiu şi aprofundare a problematicii teoretice şi aplicative la disciplina Economie. Lucrarea este destinată în special studenţilor de la specialitatea Drept, dar şi tuturor celor interesaţi de complexitatea şi dinamica problemelor economice contemporane.
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    THE ROLE OF ART-MARKETING IN THE SUSTAINABLE DEVELOPMENT OF INTERNATIONAL CULTURAL HERITAGE TOURISM
    (Springer Nature, 2023) Bulat, Veronica; Hămuraru, Maria
    Research and protection of cultural heritage is a particularly relevant field for international tourism. The problem offers multiple topics for scientific investigation, which still expects researchers to be tempted to examine changes in culture as a whole, in various historical periods, and especially, for the Republic of Moldova’s case, in the Soviet period, as well as their effects on the entire contemporary society. The interdependence of sustainable marketing with other sciences, the heterogeneity of economic and social processes and phenomens that shape its area of research is the framework for this young economic science, to manifest itself as a multidisciplinary science, with an open character, which also ensures its universality. By appealing to the field of arts, marketing generates a chain of reactions for visualizing the strategies for promoting the national cultural heritage. The aims of the study are to present how art is known in our time, to emphasize not only its embodiment of beauty, which performs both educational and aesthetic functions, but also the process of integrating a brand into a work of art. This problem is important according to the management process in the field of public relations because it creates not just a trend in society, it also contributes to the sale of goods at a more favorable price for the customer.
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    STRATEGII DE PROMOVARE A TURISMULUI EDUCAȚIONAL
    (CEP USM, 2023) Hămuraru, Maria
    In recent years, the demand for educational tourism has become extremely high, as tourists begin to emphasize the accumulation of a general culture about the world, and due to the propaganda of the concept of teaching and learning new knowledge, this type of tourism continues to become even more popular with an extremely fast speed. In the Republic of Moldova, educational tourism offers travel experiences that include a wide range of hands-on and interactive activities for learners and that fulfill the primary objectives of education, such as promoting cultural diversity, global awareness and personal lighting. The Republic of Moldova is one of the most underestimated tourist destinations in Europe. However, the country is rich in historical, cultural and natural heritage and offers a wide range of educational tourism opportunities to visitors.
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    POTENȚIALUL TURISMULUI RURAL ÎN PRMOVAREA REPUBLICII MOLDOVA CA DESTINAȚIE TURISTICĂ
    (CEP USM, 2023) Hămuraru, Maria; Țurcanu, Natalia
    The real positive impact of rural tourism depends, very much, on the quality of the tourist services offered, and the way the villages are organized and laid out. Without the implementation of long-term development strategies, the reduction of mass tourism, the valorization of ecological agro-food products and the preservation of cultural identity, the social-economic effects will remain diminished. In this case, knowing all the complications regarding the practical application of rural tourism will certainly guide towards a realistic approach to the local possibilities in offering tourist services, as well as the coordination of the community's efforts for a generally prosperous future.
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    DEZVOLTAREA UNIVERSITĂȚII SUSTENABILE PRIN IMPLEMENTAREA POLITICILOR DE REDUCERE A IMPACTULUI NEFAST ASUPRA MEDIULUI ÎNCONJURĂTOR
    (CEP USM, 2022-05-20) Hămuraru, Maria; Balmuș-Andone, Mihaela
    This article describes the role of university in educating the younger generation and developing their skills to participate in achieving the goals of sustainable economic development, but also by demonstrating student behavior as consumers in the context of environmental changes in society. The purpose of the research is to develop the action plan for the sustainable commitment of the Moldova State University, based on the experience of other universities in the world.
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    CONCEPTUAL ASPECTS REGARDING THE DEVELOPMENT OF CULTURAL TOURISM
    (CEP USM, 2022-09-27) Hămuraru, Maria
    Tourism is an economic and social phenomenon of modern civilisation, strongly rooted in the life of society and, as such, in an inter-conditional relationship with it. Therefore, the trends recorded in the development of the world economy, positive, as expressed by the increase in production and, on this basis, general prosperity, the intensification of international trade, the expansion of cooperation between countries, and industrialisation. Negative factors, such as crises or periods of economic recession, the spread of poverty and unemployment, inflation and environmental degradation, have had a quantitative and structural impact on tourism, stimulating travel and diversifying its spatial orientation.
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    ROLUL ACTIVITĂȚII ANTRIM ÎN CONTEXTUL PROIECTĂRII ECHIPELOR DE COLABORARE INTERNAȚIONALĂ ÎN DOMENIUL TURISMULUI
    (CEP USM, 2022) Țurcanu, Natalia; Hămuraru, Maria
    Tourism is a distinct field of activity that is becoming more and more apparent nowadays, with an increasingly active presence in economic and social life, and with a rhythmic evolution. It is generating profound changes in the social and economic dynamics of countries, as well as a series of important interdependencies of tourism collaboration between them. The objectives of the research are to investigate the notion of international collaboration and to identify the types of existing partnerships in the specialized literature. Research of international collaborations consist in their impact on the development and visibility of the Republic of Moldova, as well as the participation of the Republic of Moldova as a partner team from the perspective of partnerships implemented by the National Association for Inbound and Domestic Tourism of Moldova, in particular the cross-border project HERIPRENEURSHIP. Furthermore, the development of a complex analysis on the involvement of young generations in the design of international collaboration teams, followed by the creation of a plan of strategies to attract and involve young tourism specialists are important in identifying effective marketing tools to successfully promote international projects.
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    Implementarea metodei studiului bazat pe proiecte în cadrul programului de master Studii în marketing. Ghid metodic.
    (CEP USM, 2022) Hămuraru, Maria; Bulat, Veronica
    Disciplinele programului de master „Studii în marketing” utilizează preponderent, în procesul didactic, metodei PBL care oferă posibilitatea masteranzilor de a-și demonstra abilitățile, capacitățile de soluționare creativă și responsabilă a unor probleme reale ale activității de marketing din cadrul entităților economice, partenere ale universității. Interacțiunea activității masteranzilor cu cea a companiilor, ajută pe acestea din urmă, în crearea de valoare prin buna înțelegere a nevoilor clienților săi și prin suportul în sfera promovării/dezvoltării noilor produse/servicii.
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    SISTEMUL DE IMPOZITE ÎN CONTEXTUL DEZVOLTĂRII SUSTENABILE: ANALIZĂ COMPARATIVĂ
    (CEP USM, 2022) Hămuraru, Maria; Cojocaru, Alina
    This study reveals the comparative analysis of the tax system of Denmark, Norway and the Republic of Moldova. Despite the fact that Norway and Denmark have a progressive taxation system, they have demonstrated a high level of social and economic well-being, which is due to the awareness of all economic agents, including households, that taxes and fees contribute to ensuring sustainable development. Sustainable development reveals all the methods and forms of socio-economic development, which focus on ensuring the balance between ecological, economic, and social aspects and the elements of natural capital. At the same time, in order to ensure a high level of quality of life and sustainable development, ways of connecting the tax system of the Republic of Moldova to international practices are being researched.
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    TEHNOLOGII INFORMAŢIONALE DE COMUNICARE: CONCEPTE ŞI REZULTATE
    (CEP USM, 2017) Hămuraru, Maria; Gavrilaș, Natalia
    The ICT sector continues to remain the catalyst of a modern economy and society, even the definition of this sector continues to be a dilemma at national and global level. The development and the positive impact of ICT sector on the Republic of Moldova’s economy is in full ascension, thus contributing to the increase of the national GDP. The international reports, analyzed in this article, reflect the economic progress and the development and evolution of this sector through two indicators: IDI and NRI. The state’s major contribution to the development of ICT sector ensures direct economic development and increase competitiveness of the RM.