Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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Author: search.filters.author.Hămuraru, MariaEnd date: 2022

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    Economie. Note de curs
    (CEP USM, 2016) Hămuraru, Maria; Țurcanu, Olesea
    Notele de curs prezentate constituie un suport consistent pentru desfăşurarea eficientă a activităţii atât în cadrul cursurilor cât şi al seminarelor, totodată şi un instrument indispensabil de studiu şi aprofundare a problematicii teoretice şi aplicative la disciplina Economie. Lucrarea este destinată în special studenţilor de la specialitatea Drept, dar şi tuturor celor interesaţi de complexitatea şi dinamica problemelor economice contemporane.
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    DEZVOLTAREA UNIVERSITĂȚII SUSTENABILE PRIN IMPLEMENTAREA POLITICILOR DE REDUCERE A IMPACTULUI NEFAST ASUPRA MEDIULUI ÎNCONJURĂTOR
    (CEP USM, 2022-05-20) Hămuraru, Maria; Balmuș-Andone, Mihaela
    This article describes the role of university in educating the younger generation and developing their skills to participate in achieving the goals of sustainable economic development, but also by demonstrating student behavior as consumers in the context of environmental changes in society. The purpose of the research is to develop the action plan for the sustainable commitment of the Moldova State University, based on the experience of other universities in the world.
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    CONCEPTUAL ASPECTS REGARDING THE DEVELOPMENT OF CULTURAL TOURISM
    (CEP USM, 2022-09-27) Hămuraru, Maria
    Tourism is an economic and social phenomenon of modern civilisation, strongly rooted in the life of society and, as such, in an inter-conditional relationship with it. Therefore, the trends recorded in the development of the world economy, positive, as expressed by the increase in production and, on this basis, general prosperity, the intensification of international trade, the expansion of cooperation between countries, and industrialisation. Negative factors, such as crises or periods of economic recession, the spread of poverty and unemployment, inflation and environmental degradation, have had a quantitative and structural impact on tourism, stimulating travel and diversifying its spatial orientation.
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    ROLUL ACTIVITĂȚII ANTRIM ÎN CONTEXTUL PROIECTĂRII ECHIPELOR DE COLABORARE INTERNAȚIONALĂ ÎN DOMENIUL TURISMULUI
    (CEP USM, 2022) Țurcanu, Natalia; Hămuraru, Maria
    Tourism is a distinct field of activity that is becoming more and more apparent nowadays, with an increasingly active presence in economic and social life, and with a rhythmic evolution. It is generating profound changes in the social and economic dynamics of countries, as well as a series of important interdependencies of tourism collaboration between them. The objectives of the research are to investigate the notion of international collaboration and to identify the types of existing partnerships in the specialized literature. Research of international collaborations consist in their impact on the development and visibility of the Republic of Moldova, as well as the participation of the Republic of Moldova as a partner team from the perspective of partnerships implemented by the National Association for Inbound and Domestic Tourism of Moldova, in particular the cross-border project HERIPRENEURSHIP. Furthermore, the development of a complex analysis on the involvement of young generations in the design of international collaboration teams, followed by the creation of a plan of strategies to attract and involve young tourism specialists are important in identifying effective marketing tools to successfully promote international projects.
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    Implementarea metodei studiului bazat pe proiecte în cadrul programului de master Studii în marketing. Ghid metodic.
    (CEP USM, 2022) Hămuraru, Maria; Bulat, Veronica
    Disciplinele programului de master „Studii în marketing” utilizează preponderent, în procesul didactic, metodei PBL care oferă posibilitatea masteranzilor de a-și demonstra abilitățile, capacitățile de soluționare creativă și responsabilă a unor probleme reale ale activității de marketing din cadrul entităților economice, partenere ale universității. Interacțiunea activității masteranzilor cu cea a companiilor, ajută pe acestea din urmă, în crearea de valoare prin buna înțelegere a nevoilor clienților săi și prin suportul în sfera promovării/dezvoltării noilor produse/servicii.
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    SISTEMUL DE IMPOZITE ÎN CONTEXTUL DEZVOLTĂRII SUSTENABILE: ANALIZĂ COMPARATIVĂ
    (CEP USM, 2022) Hămuraru, Maria; Cojocaru, Alina
    This study reveals the comparative analysis of the tax system of Denmark, Norway and the Republic of Moldova. Despite the fact that Norway and Denmark have a progressive taxation system, they have demonstrated a high level of social and economic well-being, which is due to the awareness of all economic agents, including households, that taxes and fees contribute to ensuring sustainable development. Sustainable development reveals all the methods and forms of socio-economic development, which focus on ensuring the balance between ecological, economic, and social aspects and the elements of natural capital. At the same time, in order to ensure a high level of quality of life and sustainable development, ways of connecting the tax system of the Republic of Moldova to international practices are being researched.
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    TEHNOLOGII INFORMAŢIONALE DE COMUNICARE: CONCEPTE ŞI REZULTATE
    (CEP USM, 2017) Hămuraru, Maria; Gavrilaș, Natalia
    The ICT sector continues to remain the catalyst of a modern economy and society, even the definition of this sector continues to be a dilemma at national and global level. The development and the positive impact of ICT sector on the Republic of Moldova’s economy is in full ascension, thus contributing to the increase of the national GDP. The international reports, analyzed in this article, reflect the economic progress and the development and evolution of this sector through two indicators: IDI and NRI. The state’s major contribution to the development of ICT sector ensures direct economic development and increase competitiveness of the RM.
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    STRATEGII INTELIGENTE DE MARKETING SUSTENABIL PENTRU SEGMENTAREA PIEȚEI CONSUMATORILOR
    (CEP USM, 2022) Hămuraru, Maria; Cojocaru, Alina
    Ritmul acerb al transformărilor economice sub impactul progresiv al implementării tehnologiilor informaționale și a obiectivelor de dezvoltare durabilă impune marketerilor remodelarea strategiilor de penetrare a piețelor noi, de atragere și de menținere a clienților. Astfel, specialiștii de marketing, luând-o ca pe o provocare, sunt orientați spre satisfacerea precisă a nevoilor consumatorilor pentru a menține loialitatea din partea acestora, fără a compromite resursele necesare ale viitoarelor generații. În acest context, scopul cercetării relevă segmentarea pieței pentru crearea profilului consumatorului durabil și utilizarea acestor date în elaborarea de strategii inteligente relevante mediului de afaceri. S-a cercetat corelația dintre conceptele de marketing social, relațional, sustenabil, de precizie și cu inteligență artificială și au fost identificate clusterele de consumatori durabili, utilizând modelul hărților Kohonen în baza chestionarului.
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    TENDINȚELE COMPORTAMENTULUI CONSUMATORULUI ÎN NOUA ECONOMIE
    (CEP USM, 2018) Hămuraru, Maria; Buzdugan, Adriana
    Through this article, we intednd to identify the megatrends of the modern consumer society through which we will analyze the mega-trends of the consumer's behavior, the megatrends of the competitive behavior, the megatrends of the distribution channels and the technological megatrends. Consumer behavior addresses to the entire behavior of the end user of material and immaterial goods under the transformations that take place in the new economy, which are driven by a variety of factors, including the development of information technologies and nanotechnologies, increased competition and economic globalization.
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    ANALIZA MODELELOR DE COMPORTAMENT AL CONSUMATORILOR DE PRODUSE INOVATIVE
    (CEP USM, 2020) Buzdugan, Adriana; Hămuraru, Maria
    Modeling consumer behavior is a very important area, as it examines consumer issues and consumer behavior by using models that provide a paramorphic representation of a basic process of consumer behavior. When consumers make purchasing decisions, they are faced with several alternatives due to the exchange of information, and the aspects they appreciate during the purchase are also varied. The realization of this paper started from a series of direct and indirect documentations of knowledge of reality using, for this purpose, a set of classical research methods, such as: observation, analysis (qualitative, quantitative, historical), synthesis, induction and deduction , comparison, method of systemic treatment, monographic, statistical, respectively, use of graphical methods, figures in the exposition and rendering, complete and complex, of the phenomena and economic processes studied.