Exports as a result of achieving the competitiveness of goods on the external market simultaneously demonstrate the efficient operation of the enterprise. The development of the export potential elements has a direct impact on the efficiency of the enterprise. It is carried out in two directions: the development of the export potential actually achieved and the involvement in foreign trade of the unrealized export positions for various reasons. Research has shown that the implementation of an innovative mechanism in the economic development of the enterprise in general and export activity in particular is a source of additional competitive advantage. In this respect, the issue of developing and implementing efficient innovation strategies for the development of the export business of the Moldovan enterprises should become a priority.
