Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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Author: search.filters.author.Favia, Francesco

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    Fostering growth: promoting economic relations in European Union for Moldova diaspora empowerment
    (CEP USM, 2024-10-24) Antoci, Natalia; Ianquinta, Pietro; Cekani, Iris; Favia, Francesco
    This article explores the influence of the evolving economic relationship between Italy and the Republic of Moldova on the strengthening of the Moldovan diaspora in Italy. By examining the multifaceted dimensions of this relationship, the study aims to highlight how economic ties can foster community cohesion and support among Moldovans living abroad.
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    DEFINING ASPECTS OF AROMAMARKETING AND ITS EFFECT ON CUSTOMER EMOTIONS IN THE HOSPITALITY INDUSTRY
    (CEP USM, 2022-09-27) Buzdugan, Adriana; Favia, Francesco
    Despite the current global economic challenges, businesses are moving forward with innovative solutions to meet the needs and desires of consumers whose consumption patterns are constantly undergoing significant change. In this era, consumer demands are increasingly differentiated, personalized and diverse, resulting in new and innovative products and services. The value of a product or service is not easily determined or assessed during the customer's purchase process. However, the intrinsic value of a product or service can be influenced before the purchase process and continues to be shaped at each stage. Furthermore, according to the consumer structure, selling a product focuses not only on the value of the product itself, but more importantly on the consumer's emotions and perception of value. Along with the focus on the quality of the product or service during the consumption process, the emotional and psychological satisfaction of consumers must also be emphasized.
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    BRANDING OF TOURISM DESTINATION IN PROMOTION OF TOURISM SERVICES
    (CEP USM, 2022) Trifonova, Larisa; Favia, Francesco
    The promotion of tourism services is currently experiencing the highest degree of evolution due to the widespread use in this process of digital technologies and classical methods of promoting services in the field of tourism. Despite this, modern tourism services need new approaches to promotion both on the national and foreign markets in the face of growing competition. The development of tourist destinations is impossible without the active promotion of their tourist product. The relevance of branding tourist destinations is also due to the negative consequences of the Covid-19 pandemic, in the context of which there have been significant changes in the tourism industry. Under these conditions, the creation of a sustainable brand of a tourist destination will minimize future and existing risks caused by internal and external environmental factors. An analysis of the modern experience of branding world tourist destinations shows with all confidence that this is an effective tool that can be multilaterally developed through the use of various applied tools. Among the most promising are the creation of a recognizable logo, slogan, the formation of the image and image of the destination, and many others. The main marketing task in this case is to create an integrated approach to branding a tourist destination that combines the entire range of effective promotion tools, as well as taking into account the system of relationships between them. Creating a brand is an important stage in the development of a marketing strategy for the development of a tourist destination.