(CEP USM, 2022-09-27) Dombrovschi, Ina; Nazar, Nadejda
Ecotourism takes place in natural and cultural areas and represents an opportunity for the development within
areas that have these resources and the necessary conditions for their exploitation. The primary aim of this type of tourism is
to conserve the environment and educate tourists about the protection and conservation of the natural and cultural
environment.
In this article, the need for implementing marketing tools in promoting ecotourism in the Republic of Moldova has
been analyzed and argued. Against this background, the content of the notion of ecotourism as well as the particularities of
this form of tourism have been studied through the lens of marketing principles, with emphasis on the specific features of the
ecotourism product as an object of marketing activity. Pricing strategies that can be implemented in the development and
promotion of ecotourism as well as ways of informing and communicating with the public about the characteristics of the
products and services offered have been analyzed.
Various research methods were used to conduct this study, such as: the observation method, logical analysis and
synthesis, induction and deduction, analogy and comparison. The concepts of national and international economists were
used as methodological support.
