Facultatea de Ştiinţe Economice / Faculty of Economic Sciences
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Item PARTICULARITĂȚILE CREĂRII OFERTELOR TURISTICE ÎN HOTELURILE DE 4 STELE DIN REPUBLICA MOLDOVA(CEP USM, 2022-09-27) Carp, Elena; Luca, TatianaTourism offers have always been relevant in the tourism industry as they can lead to the organization of a revenue-generating activity. The drive to be the best in the market has always been present, therefore various strategies are used when creating offers in order to promote the services a hotel provides, as well as to keep it one step ahead of its competitors who have the same star rating. Pricing the offer at a reasonable cost can satisfy customer preferences while the pricing policy ensures that the rates used are profitable. Identifying the tourist demand in the tourist market and highlighting the services provided through the price offer can establish a close relationship between the customer and the hotel company, which would ensure loyalty and create a positive image of the hotel.Item THE PRINCIPLES OF ECOTOURISM DEVELOPMENT(CEP USM, 2022-09-27) Carp, Elena; Tullio, RomitaEcotourism is an environmentally friendly form of tourism, based on appreciation of the environment and in which a conscious effort is made to reinvest an appropriate share of revenue in the conservation of the resources on which it is founded. At the same time, it is a form of sustainable tourism that benefits the local population and, in particular, the rural population. Currently, ecotourism is a modern form of tourism in the Republic of Moldova, attracting all visitors with its respect and care for nature and local traditions. A critical ecological situation has emerged in the Republic of Moldova at the moment, largely due to changes in natural complexes and excessive anthropic activity, which requires an effective solution for environmental conservation and sustainable development. The priorities and challenges of ecotourism are addressed from the perspective of identifying new common routes with neighboring countries.