This research performs an analysis of existing studies and theories to
identify different purchasing decision criteria for electric vehicles. A quantitative empirical
study was conducted on the importance of certain attributes of the vehicle, in which consumers
living in the Republic of Moldova are examined. The conceptual model used in this paper is the
“Technology Acceptance Model” (TAM), which is extended by variables derived from other
models, such as “The way innovation is disseminated” and “Theory of planned behavior”. The
article is also written based on a quantitative research on a sample of 100 people. Conclusions
were drawn regarding the research hypotheses.
