Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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Author: search.filters.author.Buzdugan, AdrianaSubject: search.filters.subject.consumator

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    TENDINȚELE COMPORTAMENTULUI CONSUMATORULUI ÎN NOUA ECONOMIE
    (CEP USM, 2018) Hămuraru, Maria; Buzdugan, Adriana
    Through this article, we intednd to identify the megatrends of the modern consumer society through which we will analyze the mega-trends of the consumer's behavior, the megatrends of the competitive behavior, the megatrends of the distribution channels and the technological megatrends. Consumer behavior addresses to the entire behavior of the end user of material and immaterial goods under the transformations that take place in the new economy, which are driven by a variety of factors, including the development of information technologies and nanotechnologies, increased competition and economic globalization.
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    RESEARCH OF THE BEHAVIOR OF THE CONSUMER ABOUT ELECTRIC CARS
    (ULIM, 2020) Buzdugan, Adriana
    This research performs an analysis of existing studies and theories to identify different purchasing decision criteria for electric vehicles. A quantitative empirical study was conducted on the importance of certain attributes of the vehicle, in which consumers living in the Republic of Moldova are examined. The conceptual model used in this paper is the “Technology Acceptance Model” (TAM), which is extended by variables derived from other models, such as “The way innovation is disseminated” and “Theory of planned behavior”. The article is also written based on a quantitative research on a sample of 100 people. Conclusions were drawn regarding the research hypotheses.