Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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Author: search.filters.author.Bulat, VeronicaSubject: search.filters.subject.sustainable tourism

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    Experiența europeană privind îmbunătățirea securității turiștilor prin bune practici de logistică verde
    (CEP USM, 2024) Bulat, Veronica; Carp, Elena
    This article explores various initiatives and measures implemented by the World Tourism Organization (UNWTO) to protect tourists and revitalize international tourism. The International Code for the Protection of Tourists provides guidelines for safeguarding tourists' rights and managing crises. In the context of the COVID-19 pandemic, UNWTO launched the Global Guidelines to Restart Tourism, which include safety and security measures to restore travelers' confidence. Partnerships with the Council of Europe promote cultural routes as a means of sustainable development, protecting cultural heritage, and encouraging intercultural dialogue. Collaboration with Google and other organizations supports education and digital innovation in the tourism sector, contributing to the digital transformation of tourist destinations. UNWTO develops protocols for tourist safety and offers technical assistance to member states, addressing challenges such as cybersecurity and human trafficking. Additionally, UNWTO promotes research and information exchange on tourism security, cooperating with international organizations such as ICAO and Europe through collaboration between EU member states and the tourism industry. These efforts highlight UNWTO's commitment to supporting safe and sustainable tourism, adapted to contemporary challenges. Interpol. Public awareness campaigns, like the "Safe Travels@EU" program, enhance tourist security in Europe through collaboration between EU member states and the tourism industry. These efforts highlight UNWTO's commitment to supporting safe and sustainable tourism, adapted to contemporary challenges.
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    THE ROLE OF ART-MARKETING IN THE SUSTAINABLE DEVELOPMENT OF INTERNATIONAL CULTURAL HERITAGE TOURISM
    (Springer Nature, 2023) Bulat, Veronica; Hămuraru, Maria
    Research and protection of cultural heritage is a particularly relevant field for international tourism. The problem offers multiple topics for scientific investigation, which still expects researchers to be tempted to examine changes in culture as a whole, in various historical periods, and especially, for the Republic of Moldova’s case, in the Soviet period, as well as their effects on the entire contemporary society. The interdependence of sustainable marketing with other sciences, the heterogeneity of economic and social processes and phenomens that shape its area of research is the framework for this young economic science, to manifest itself as a multidisciplinary science, with an open character, which also ensures its universality. By appealing to the field of arts, marketing generates a chain of reactions for visualizing the strategies for promoting the national cultural heritage. The aims of the study are to present how art is known in our time, to emphasize not only its embodiment of beauty, which performs both educational and aesthetic functions, but also the process of integrating a brand into a work of art. This problem is important according to the management process in the field of public relations because it creates not just a trend in society, it also contributes to the sale of goods at a more favorable price for the customer.