Facultatea de Ştiinţe Economice / Faculty of Economic Sciences
Permanent URI for this communityhttps://msuir.usm.md/handle/123456789/16
Browse
7 results
Search Results
Item Managementul securității economice - o abordare integrată pentru reziliența entităților din sectorul turismului(CEP USM, 2024) Bulat, VeronicaStudiul analizează managementul securității economice în întreprinderi, punând accent pe gestionarea crizelor într-un mediu economic imprevizibil. Asigurarea rezilienței împotriva amenințărilor interne și externe este esențială pentru continuitatea afacerilor. Lucrarea subliniază importanța măsurilor proactive și a managementului anti-criză pentru menținerea stabilității economice pe termen lung. Se realizează o analiză comparativă a eficienței diverselor modele organizaționale în securitatea economică, precum și a capacității acestora de a se adapta la amenințări variate. Studiul examinează, de asemenea, impactul tehnologiei și al factorului uman în sistemele de securitate economică. Integrează modele economice Input-Output (IO) și Computable General Equilibrium (CGE) pentru a evalua efectele crizelor economice și ale turismului asupra sectoarelor interconectate. Originalitatea constă în compararea modelelor, evidențiind modelul CGE ca superior în captarea fluxurilor intersectoriale, ceea ce subliniază importanța siguranței în turism și necesitatea intervenției guvernamentale pentru protejarea destinațiilor turistice.Item Experiența europeană privind îmbunătățirea securității turiștilor prin bune practici de logistică verde(CEP USM, 2024) Bulat, Veronica; Carp, ElenaThis article explores various initiatives and measures implemented by the World Tourism Organization (UNWTO) to protect tourists and revitalize international tourism. The International Code for the Protection of Tourists provides guidelines for safeguarding tourists' rights and managing crises. In the context of the COVID-19 pandemic, UNWTO launched the Global Guidelines to Restart Tourism, which include safety and security measures to restore travelers' confidence. Partnerships with the Council of Europe promote cultural routes as a means of sustainable development, protecting cultural heritage, and encouraging intercultural dialogue. Collaboration with Google and other organizations supports education and digital innovation in the tourism sector, contributing to the digital transformation of tourist destinations. UNWTO develops protocols for tourist safety and offers technical assistance to member states, addressing challenges such as cybersecurity and human trafficking. Additionally, UNWTO promotes research and information exchange on tourism security, cooperating with international organizations such as ICAO and Europe through collaboration between EU member states and the tourism industry. These efforts highlight UNWTO's commitment to supporting safe and sustainable tourism, adapted to contemporary challenges. Interpol. Public awareness campaigns, like the "Safe Travels@EU" program, enhance tourist security in Europe through collaboration between EU member states and the tourism industry. These efforts highlight UNWTO's commitment to supporting safe and sustainable tourism, adapted to contemporary challenges.Item Tourism safety and security planning in rural destinations from Republic of Moldova(CEP USM, 2024-10-24) Bulat, VeronicaThis article examines key aspects of safety and security planning in rural tourism destinations in the Republic of Moldova. It focuses on the unique challenges faced in these areas, such as limited infrastructure and resources, and explores the opportunities to improve safety measures to enhance the overall tourist experience.Item Challenges of implementing circular economy principles in EU transport logistics(CEP USM, 2024-10-24) Hămuraru, Maria; Bulat, VeronicaThis article investigates the challenges associated with implementing green transport logistics within the European Union, with a particular focus on the urgent need to adopt sustainable practices in the logistics sector. It highlights the growing environmental concerns linked to traditional transport methods and stresses the importance of transitioning towards greener alternatives to reduce the carbon footprint and meet sustainability goals.Item THE ROLE OF ART-MARKETING IN THE SUSTAINABLE DEVELOPMENT OF INTERNATIONAL CULTURAL HERITAGE TOURISM(Springer Nature, 2023) Bulat, Veronica; Hămuraru, MariaResearch and protection of cultural heritage is a particularly relevant field for international tourism. The problem offers multiple topics for scientific investigation, which still expects researchers to be tempted to examine changes in culture as a whole, in various historical periods, and especially, for the Republic of Moldova’s case, in the Soviet period, as well as their effects on the entire contemporary society. The interdependence of sustainable marketing with other sciences, the heterogeneity of economic and social processes and phenomens that shape its area of research is the framework for this young economic science, to manifest itself as a multidisciplinary science, with an open character, which also ensures its universality. By appealing to the field of arts, marketing generates a chain of reactions for visualizing the strategies for promoting the national cultural heritage. The aims of the study are to present how art is known in our time, to emphasize not only its embodiment of beauty, which performs both educational and aesthetic functions, but also the process of integrating a brand into a work of art. This problem is important according to the management process in the field of public relations because it creates not just a trend in society, it also contributes to the sale of goods at a more favorable price for the customer.Item TENDINȚE ACTUALE DE DEZVOLTARE A TURISMULUI DIN REPUBLICA MOLDOVA(CEP USM, 2023) Chistol, Andrei; Bulat, VeronicaExperiential tourism has, in addition to its social relations, also a profound socio-human significance. This effect is exerted both on the tourists and on the population of the visited zoos and is felt in the welfare of the community, in the improvement and education, in the use of free time, in the health of the environment, in the connections between the activities. Through its companion, experiential tourism has a comforting, restorative role, contributing to the restoration of the body's physical fitness, both through general forms of rest, recreation, movement, and specific purposesItem LOGISTICA ȘI SUPPLY CHAIN MANAGEMENT(CEP USM, 2023) Corețchi, Boris; Bulat, VeronicaActualmente, la nivel fundamental, „Logistica și Supply Chain Management” sau „managementul lanțului de aprovizionare” (SCM) constă în gestionarea fluxului de mărfuri, date și finanțe referitoare la un produs sau serviciu, de la achiziționarea de materii prime până la livrarea produsului la destinația finală. Din punct de vedere istoric, SCM se referă la creșterea eficienței și reducerea costurilor. Deși aceste nevoi nu s-au schimbat, s-a modificat însă faptul potrivit căruia clientul joacă acum un rol frontal și central în stabilirea priorităților SCM.