The article analyzes the main factors influencing investors’ decisions on the advisability of investing capital in companies in the information and communication technology industry. The present article’s relevance lies in identifying the main investment objectives that determine investment decisions in innovative sectors of the economy which comprise security, growth and stable income and in identifying the most impacting factors on investment attraction in the ICT industry in a number of developed and developing European countries, the main factors being: political stability, legal environment, investments attraction policies; taxation; infrastructure development, level of country digitalization, science and technology; workforce, competitiveness in terms of cost and productivity.
