Creativity seems to have become a real trend for our generation, educational centres for children and young people, research centres, entrepreneurs, employers seeking creative personalities to change reality and mindset. To shape creative professionals is also a scope framed in the mission of higher education, at all the stages of implementation of the Mission Declaration. And everything is nice until we realize that creativity is lacking or creativity is capitalized in the wrong directions. The purpose of the paper is to find motivations for exploring and exploiting creative skills even in ,cases of ,,zero creativity”, as well as to find solutions for preventing the phenomenon of malevolent creativity. As a conclusion, the examined subject has generated more questions than answers, being a matter of courage, of conscience or whatever, if we dare to be vocal in demonstrating positive creative skills in times or contexts of crossroads.
