Intellectual property refers to the power of impalpable goods. This includes ideas, designs, symbols, trademarks, ensigns, jottings and creations. Still, new technologies and digitalization have brought new challenges to the field of intellectual property. Now, it mustn’t only cover new types of non-traditional trademarks, similar as holograms, but also purely digital creations, similar as mobile operations and other software. Thus, there are questions regarding how to secure these rights in online surroundings and digital commerce.
