The using of new information technologies in the processes of conception
and development of the traditional written press began to be more intensified at the beginning
of the 21st century. Due to this fact, the competitive capacity of printed media has considerably
increased, while the conflict with the accelerated rhythm of online media communication has
been reduced. The intensification of the printing press activity had, however, not only positive
but also negative consequences, because as a result of this process (due to the assimilation of
new information technologies), the editorial model of the traditional printed press got several
changes in the current operational practices, which consequently imposed new standards in
journalistic activity. The new standards have facilitated and put production firstly, seriously
affecting the quality of the journalistic materials, in particular, and the quality of the creation
process, as a whole.
