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Author: search.filters.author.Bulicanu, VictoriaSubject: search.filters.subject.mass-media institution

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    Advertising agencies in the Republic of Moldova: challenges and realities
    (CEP USM, 2024) Bulicanu, Victoria
    In recent years, advertising agencies have developed intensively in the Republic of Moldova as small and mediumsized businesses, which, being in close contact with media institutions in the country, allowed economic agents to obtain advertising materials for the businesses they manage from the stage of designing the advertising product to the stage of placing and distributing the advertising material by the host media institution to popularize the business and, finally, to obtain more profits from the sales of services or products, depending on the specifics of the business. However, the attitude of most economic agents towards advertising agencies is preconceived, of distrust towards such organizations and which often does not correspond to reality. The material below aims to reveal some aspects regarding the operation of advertising agencies in the Republic of Moldova and the reason why they are still viewed with distrust.
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    AGENȚIILE DE PUBLICITATE DIN REPUBLICA MOLDOVA: UTILITATE ȘI SCEPTICISM
    (CEP USM, 2024) Bulicanu, Victoria
    In recent years, advertising agencies have developed intensively in the Republic of Moldova as small and medium-sized businesses, which, being in close contact with media institutions in the country, allowed economic agents to obtain advertising materials for the businesses they manage from the stage of designing the advertising product to the stage of placing and distributing the advertising material by the host media institution to popularize the business and, finally, to obtain more profits from the sales of services or products, depending on the specifics of the business. However, the attitude of most economic agents towards advertising agencies is preconceived, of distrust towards such organizations and which often does not correspond to reality. The material below aims to reveal some aspects regarding the operation of advertising agencies in the Republic of Moldova and the reason why they are still viewed with distrust.