2. Articole
Permanent URI for this collectionhttps://msuir.usm.md/handle/123456789/49
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Item CAMPANIILE MEDIATICE – FORME DE PROMOVARE A MESAJELOR SOCIALE(CEP USM, 2019) Botnariuc, MarinaMesajele transmise prin intermediul presei au valoare dacă sunt susceptibile să realizeze funcțiile social-comunicaționale și dacă generează reacții din partea publicului. Potențialul campaniilor mediatice de a solidariza publicul poate fi măsurat prin problemele soluționate într-un interval prestabilit de timp.Item CAMPANIILE MEDIATICE: ABORDĂRI TEORETICO-CONCEPTUALE(CEP USM, 2016) Stepanov, Georgeta; Botnariuc, MarinaCampaniile mediatice reprezintă instrumente viabile utilizate de presă pentru diseminarea mesajelor cu caracter social. Determinarea modelelor teoretice ale aces tui segment al presei contemporane este necesară pentru argumentarea caracterului activ al mass-mediei şi modului de realizare a rolului de promovare a intereselor sociale.Item JURNALISMUL SOCIAL ÎN PRESA SCRISĂ. ABORDĂRI TEORETICO-PRACTICE(CEP USM, 2016) Botnariuc, MarinaThe scientific work „The Social Journalism in Written Media. Theoretical and Practical Approaches” contributes to the development of the media study process. The aim of the research is the determination of the social process impact on the journalism activities. The main method used consists in the content analysis of the following national newspapers: „Ziarul de gardă” and „Jurnal de Chișinău”. The social domain branches constitute one of the main objectives of our research, aiming at a thorough analysis of the following aspects: social media information usage, written media topics and social media contribution to the community system development.Item PROIECTAREA CAMPANIEI MEDIATICE: CONCEPERE ŞI IMPLEMENTARE(CEP USM, 2020) Botnariuc, MarinaThe positive results achieved by a media campaign are directly proportional with the efforts of designing this media product. The investigation of the limits of the environment can be the source of ideas for a press campaign, but this is not the only step that requires time and a lot of work. The article below presents a theoretical vision of how a campaign is designed by an editorial team, what are the most relevant issues on it bases, what are the phases of implementation and points on the steps that need special approaches. The author mention that this is a general view of the media scientists on how a campaign is designed, the each case is individual and depends of the aim, the audience, the selected strategy, the channel of distribution etc.Item VALENŢE CANTITATIVE ŞI CALITATIVE ALE ŞTIRII SOCIALE AUTOHONE(CEP USM, 2013) Botnariuc, MarinaLe journalisme contemporaine doit repondre a la nécessité d’adopter les rigueurs de la redaction de la nouvelle aux tendances de la presse écrite, qui doit lutter pour avoir ces lecteurs sa niche dans le systeme media. L’etude presente va analyser le rôle de la nouvelle, insereé dans la presse écrite de l’espace de la Moldavie et va aprecier ses valeurs de la calité et de la cantité.