Browsing by Author "Yaici, Farida Nemiri"

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    Sustainable marketing strategies as a key business tool
    (CEP USM, 2024-10-24) Golovataia, Ludmila; Yaici, Farida Nemiri
    The purpose of this article is to explore how sustainable marketing strategies can serve as a critical tool for businesses to address global challenges and contribute to the achievement of long-term sustainability goals. It highlights the growing recognition among companies that investing in social and environmental improvements enhances both reputation and profitability.