Browsing by Author "Pastuh, Luminiţa"

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    PUBLICITATEA TELEVIZATĂ ADRESATĂ COPIILOR: TACTICI DE PERSUASIUNE ŞI EFECTE
    (CEP USM, 2017) Pastuh, Luminiţa
    The scope of this article is to present an analysis of tactics and effects that are produced after children watch TV ads. As a result of the sociological investigation, we have noticed that increasing numbers of children are manipulated by ads, and parents are constrained to reach for help from psychologists. But we also have results that show children avoiding ads and giving priority to playing with other children or reading books.