PUBLICITATEA TELEVIZATĂ ADRESATĂ COPIILOR: TACTICI DE PERSUASIUNE ŞI EFECTE
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Date
2017
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
CEP USM
Abstract
The scope of this article is to present an analysis of tactics and effects that are produced after children watch TV ads. As a result of the sociological investigation, we have noticed that increasing numbers of children are manipulated by ads, and parents are constrained to reach for help from psychologists. But we also have results that show children avoiding ads and giving priority to playing with other children or reading books.
Description
Keywords
publicitatea, copii
Citation
PASTUH, Luminiţa. Publicitatea televizata adresata copiilor: tactici de persuasiune şi efecte. In: Analele Ştiinţifice ale Universităţii de Stat din Moldova. 25 octombrie 2017, Chişinău. CEP al Universității de Stat din Moldova, 2017, pp. 143-145. ISBN 978-9975-71-834-9.