Browsing by Author "Luca, Tatiana"

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DEZVOLTAREA DURABILĂ A DESTINAȚIILOR TURISTICE
(CEP USM, 2022-05-20) Luca, Tatiana
This article aims to focus on the lesser known issues related to the impact of tourism on destinations. The author will analyze this impact from the perspective of sustainable development, a concept that found its place much later than it should have in the universe of research in tourism studies. This article is logically structured in three directions of research, as follows: the first part will analyze the main effects of tourism on destinations from the perspective of sustainable development; the second part will focus on a similar analysis, but focused on the human dimension; the third part will focus on the recent "dispute" in the literature between the importance of building new tourism development strategies from the perspective of sustainable development, suggesting an appropriate solution to integrate the two visions into a common approach.
MANAGEMENTUL CRIZELOR ÎN ACTIVITATEA TURISTICĂ
(CEP USM, 2022-11-10) Luca, Tatiana
MOTIVAȚIILE, NEVOILE ȘI ATITUDINEA CONSUMATORILOR TURIȘTI ÎN TURISMUL DE AVENTURĂ
(CEP USM, 2022-09-27) Luca, Tatiana; Nepotu, Lucia
For billions of tourists around the world - those who want to travel in search of unique experiences - adventure travel has become a cornerstone of the tourist experience. Indeed, as we move towards a more globalized world, consumers are increasingly looking for authentic experiences, and adventure tourism is undoubtedly one of the segments in high demand. For travelers, adventure tourism means an experiential holiday; adding value as they learn and interact with local people and connect with their core values. For companies and travel destinations, adventure tourism attracts off-peak visitors, highlights a destination's natural and cultural values, thereby promoting conservation, helping to differentiate destinations from competitors and creating resilient and engaged travelers. These are just some of the reasons why it is essential that businesses understand and work with adventure tourism professionals.
OPORTUNITĂŢI DE DEZVOLTARE A TURISMULUI RURAL ÎN REPUBLICA MOLDOVA
(CEP USM, 2021) Luca, Tatiana
Rural tourism in Moldova is growing in small steps but steadly. Although, we have a very high potential, unfortunately it is not used to its full capacity due to a large number of deficiencies. The biggest problems rural tourism faces are underdeveloped infrastructure, lack of information and tourism facilitie and paucity of investment in tourism. So its development is impossible without a favorable legislative framework without the direct state support and involvement. Tourism is one of the most important sector of an economy as it is seen as an engine of the national economy.
Opportunities for the valuation of tourist destinations in the Republic of Moldova by strengthening brand identity of the destination by regions
(CEP USM, 2024-10-24) Luca, Tatiana
This article aims to highlight the importance of strengthening the brand identity of tourist destinations in the Republic of Moldova by region. It explores how enhancing regional branding can capitalize on the country’s cultural, historical, and natural heritage, contributing to increased tourism attractiveness, diversification of the tourism offers, and sustainable development of the sector.
PARTICULARITĂȚILE CREĂRII OFERTELOR TURISTICE ÎN HOTELURILE DE 4 STELE DIN REPUBLICA MOLDOVA
(CEP USM, 2022-09-27) Carp, Elena; Luca, Tatiana
Tourism offers have always been relevant in the tourism industry as they can lead to the organization of a revenue-generating activity. The drive to be the best in the market has always been present, therefore various strategies are used when creating offers in order to promote the services a hotel provides, as well as to keep it one step ahead of its competitors who have the same star rating. Pricing the offer at a reasonable cost can satisfy customer preferences while the pricing policy ensures that the rates used are profitable. Identifying the tourist demand in the tourist market and highlighting the services provided through the price offer can establish a close relationship between the customer and the hotel company, which would ensure loyalty and create a positive image of the hotel.