Browsing by Author "Buzdugan, Adriana"

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ANALIZA MODELELOR DE COMPORTAMENT AL CONSUMATORILOR DE PRODUSE INOVATIVE
(CEP USM, 2020) Buzdugan, Adriana; Hămuraru, Maria
Modeling consumer behavior is a very important area, as it examines consumer issues and consumer behavior by using models that provide a paramorphic representation of a basic process of consumer behavior. When consumers make purchasing decisions, they are faced with several alternatives due to the exchange of information, and the aspects they appreciate during the purchase are also varied. The realization of this paper started from a series of direct and indirect documentations of knowledge of reality using, for this purpose, a set of classical research methods, such as: observation, analysis (qualitative, quantitative, historical), synthesis, induction and deduction , comparison, method of systemic treatment, monographic, statistical, respectively, use of graphical methods, figures in the exposition and rendering, complete and complex, of the phenomena and economic processes studied.
BENCHMARKING-UL OFERTELOR EDUCAȚIONALE ÎN DOMENIUL TURISMULUI LA NIVEL EUROPEAN
(CEP USM, 2019) Buzdugan, Adriana; Hămuraru, Maria
În acest articol s-a realizat un studiu al ofertelor educaționale, ciclul I, Licență, în domeniul turismului la nivel european.Scopul acestui studiu constă în identificarea bunelor practici europene cu referire la conținuturile ofertei educaționale și la valorificarea acestora în cadrul programului de studii superioare de licență Servicii Hoteliere, Turism și Agrement (SHTA),în vederea asigurării compatibilității programelor și a mobilităților academice reciproce. Rezultatele obținute se concretizează în îmbunătățirea programului SHTA cu un set de discipline de specialitate.
Bunăstarea economică și percepțiile cetățenilor asupra prosperității: o analiză comparativă în contextul integrării Republicii Moldova în UE
(CEP USM, 2024) Hămuraru, Maria; Buzdugan, Adriana
Studiul examinează percepțiile cetățenilor Republicii Moldova referitoare la bunăstarea economică și influența integrării în Uniunea Europeană (UE) asupra acestor percepții. Integrarea europeană este percepută ca un element esențial în ameliorarea calității vieții și în sporirea bunăstării populației via modernizarea instituțiilor, facilitarea accesului la piețele europene și conformarea cu standardele economice și sociale ale UE. Cercetarea integrează metode cantitative și calitative, aplicând un chestionar unui eșantion de 609 respondenți, și examinează diverse dimensiuni ale bunăstării, inclusiv siguranța personală, echilibrul muncă-viață, satisfacția profesională și calitatea mediului. ezultatele subliniază o bunăstare moderată spre ridicată, determinată de reziliența emoțională, precum și de provocările economice și sociale.Studiul evidențiază semnificația integrării europene în întărirea bunăstării economice și sociale a Moldovei și sugerează recomandări pentru politici publice axate pe bunăstarea durabilă.
BUNE PRACTICI ALE DESTINAȚIILOR TURISTICE DURABILE AXATE PE CRITERIILE CONSILIULUI GLOBAL PENTRU TURISM DURABIL (GSTC)
(CEP USM, 2022-05-20) Buzdugan, Adriana
Through this study, the author aimed to carry out an analysis on the application of the criteria of the Global Council for Sustainable Tourism to identify the perspective of assigning the status of sustainable destination to tourist destinations. Applying the methods of synthesis, comparison, deduction, the author analyzed the concept of tourist destination, sustainable tourist destination and presented the destinations that already have the status of sustainable destinations, reaching the conclusion that there is unanimity of opinion regarding the concept of destination and sustainable destination. At the same time, the author presented a series of principles that would be useful for managers of tourist destinations who would initiate the procedure to obtain the status of a sustainable tourist destination.
COMPETITIVITATEA ȘI DEZVOLTAREA DURABILĂ A CLUSTERULUI TURISTIC – MODEL DE MĂSURARE A IMPACTULUI TURISMULUI ASUPRA DEZVOLTĂRII LOCALE
(CEP USM, 2017) Buzdugan, Adriana
This article proposes a model for measuring the impact of the tourism cluster on local development in order to assess the interaction of the cluster in tourism, the impact of competitiveness and sustainability on the economy, society and the environment. The theoretical basis of this model is based on the cluster concept and on the typology of adapting and integrating the concepts of systemic competitiveness and sustainability in economic, social, cultural, environmental and political dimensions. The proposed model presents a holistic, multidisciplinary and multisectoral vision of local development, brought back through a systemic approach to the concepts of competitiveness, social equity and sustainability. Its results make it possible to strategically guide the agents in charge of public sector tourism policies, as well as the strategies of competitiveness, competition, cooperation and sustainability in companies and private institutions.
DEFINING ASPECTS OF AROMAMARKETING AND ITS EFFECT ON CUSTOMER EMOTIONS IN THE HOSPITALITY INDUSTRY
(CEP USM, 2022-09-27) Buzdugan, Adriana; Favia, Francesco
Despite the current global economic challenges, businesses are moving forward with innovative solutions to meet the needs and desires of consumers whose consumption patterns are constantly undergoing significant change. In this era, consumer demands are increasingly differentiated, personalized and diverse, resulting in new and innovative products and services. The value of a product or service is not easily determined or assessed during the customer's purchase process. However, the intrinsic value of a product or service can be influenced before the purchase process and continues to be shaped at each stage. Furthermore, according to the consumer structure, selling a product focuses not only on the value of the product itself, but more importantly on the consumer's emotions and perception of value. Along with the focus on the quality of the product or service during the consumption process, the emotional and psychological satisfaction of consumers must also be emphasized.
GHID METODIC pentru susţinerea examenului de licenţă la „MARKETING ȘI LOGISTICĂ”
(CEP USM, 2017) Onofrei, Alexandr; Tabarcea, Ala; Buzdugan, Adriana
Prezentul ghid este realizat în baza Regulamentului-cadru privind organizarea examenului de finalizare a studiilor superioare de licență, aprobat prin Ordinul Ministerului Educaţiei nr. 1047 din 29 octombrie 2015; Codul educației al Republicii Moldova nr. 152 din 17.07.2014, publicat în Monitorul Oficial, nr. 319-324/634 din 24.10.2014; Planul-cadru pentru studii superioare aprobat prin Ordinul nr. 1045 din 29 octombrie 2015 de către Ministerul Educației Republicii Moldova: Cadrul naţional al calificărilor pentru învăţământul superior ciclul I, studii superioare de licență. Examenul de licenţă se desfăşoară după metodologia proprie elaborată şi actualizată în fiecare an, în con- formitate cu precizările Ministerului Educaţiei la data respectivă. Examenul de licenţă propriu-zis cuprinde două probe distincte: o probă scrisă (eliminatorie) şi susţinerea publică a lucrării de licenţă. Examenul de licenţă este promovat dacă ambele probe (proba scrisă şi proba orală) sunt susţinute şi promovate în aceeaşi sesiune, iar media aritmetică a notelor obţinute (media de promovare a examenului) este de cel puţin 5,00. Rezultatul la proba orală (desfăşurată în faţa unei comisii de licenţă) nu poate fi contestat.
The impact of economic factors on population well-being
(CEP USM, 2024-10-24) Hămuraru, Maria; Buzdugan, Adriana
The article aims to analyze the impact of economic factors, specifically income and wealth, on the perception of well-being among citizens of the Republic of Moldova. It highlights the role of financial security and income stability in shaping individuals’ quality of life and satisfaction.
IMPACTUL GLOBALIZĂRII PRIN MULTICULTURALITATEA INDUSTRIEI TURISMULUI ȘI OSPITALITĂȚII
(CEP USM, 2023) Buzdugan, Adriana; Diaconu, Svetlana
Globalization, as a worldwide phenomenon, has affected practically all areas of social life, especially in the post-war period. The purpose of this study is to identify the phenomenon of globalization and multiculturalism, their effects and influencing factors on the tourism and hospitality industry.
IMPORTANȚA CREATIVITĂȚII ÎN PLANIFICAREA STRATEGIEI ȘI ÎN PROCESUL DE ELABORARE A UNEI PUBLICITĂ ȚI
(CEP USM, 2020) Buzdugan, Adriana
Theodore Levitt mentioned that "Creativity thinks new things, innovation does new things". In today's media landscape, where it is very difficult to shape consumers' attitudes and intentions and take them to the next level in the buying process, advertising agencies find it even more difficult to break free from competing advertising. The advertising industry has undergone dynamic changes over the last few decades. The changes have Scientific papers in extenso Modern Paradigms in the Development of the National and World Economy52been good in terms of technology advancement, mediated methods and more to attract consumers to creativity. Creativity has had an impact on advertising and understanding the value of creativity in advertising. The importance of the creativity factor in advertising has gained widespread recognition by many researchers, practitioners, but there is a lack of real and systematic research to define advertising creativity and how it relates to the effectiveness of advertising.
IMPORTANȚA CREATIVITĂȚII ÎN PLANIFICAREA STRATEGIEI ȘI ÎN PROCESUL DE ELABORARE A UNEI PUBLICITĂȚI
(CEP USM, 2020) Buzdugan, Adriana
Theodore Levitt mentioned that "Creativity thinks new things, innovation does new things". In today's media landscape, where it is very difficult to shape consumers' attitudes and intentions and take them to the next level in the buying process, advertising agencies find it even more difficult to break free from competing advertising. The advertising industry has undergone dynamic changes over the last few decades. The changes have been good in terms of technology advancement, mediated methods and more to attract consumers to creativity. Creativity has had an impact on advertising and understanding the value of creativity in advertising. The importance of the creativity factor in advertising has gained widespread recognition by many researchers, practitioners, but there is a lack of real and systematic research to define advertising creativity and how it relates to the effectiveness of advertising.
MAINTAINING A HEALTHY LIFESTYLE FOR WELL-BEING OF POPULATION
(CEP USM, 2024-11-07) Buzdugan, Adriana
This paper examines the general well-being from health promotion methods in the Republic of Moldova against global health trends as well as challenges of non-communicable diseases and COVID-19 pandemic. Some 253 respondents were surveyed using quantitative survey method and information about their demographics, lifestyles or where they got their health information from was collected and also well-being assessment about themselves. Our findings indicate links existing among behavioural factors such as lifestyle practices related behaviours that include but not limited to eating or smoking, levels of physical activity at work/home; sleeping patterns; long-standing illnesses like diabetes mellitus etc. (these numbers could be broken down this way). Finally, the connections between non-communicable diseases have been established through a variety of health practices by people including need to increase physical activity and provide support for mind health. in conclusion recommendations are made regarding how public health strategies can be improved targeting physical, emotional as well as spiritual aspects of well-being. With increasing emphasis being placed on such community- based approaches this work also underscores the role played by online platforms disseminating messages encouraging healthy living. The paper is developed in the context of the realization ‘Strengthening socio-economic and legal mechanisms to ensure the well-being and security of the citizens’ (CONSEJ 01.05.02).
MARKETING: CULEGERE DE TESTE ȘI STUDII DE CAZ
(2017) Tabarcea, Ala; Buzdugan, Adriana
Această lucrare este destinată studierii în cadrul specialității „Marketing și Logistică”, fiind stucturată în 10 unități de conținut, prezentate logic, suplinite cu material metodologic și didactic. Sunt specificate obiectivele de conținut, teste-grilă, câte un studiu de caz și bibliografie selectivă.
PERSPECTIVE DE DEZVOLTARE ECONOMICĂ A REPUBLICII MOLDOVA
(CEP USM, 2017) Buzdugan, Adriana
În acest articol este prezentată situația economiei din spațiul rural al Republicii Moldova, fiind argumentate politicile macroeconomice necesare, care trebuie să includă: politicile creditare, antimonopoliste, fiscale, externe și industriale. Sunt specificate mai multe probleme cu care se confruntă economia națională, în special faptul că aceasta prezintă dificultăți în complexul energetic.De aceea,sunt recomandate: strategia de dezvoltare a complexului; analize aleimpactului complexului energetic asupra prețurilor; politici energetice; politicile prețurilor în complexul energetic.
PROMOVAREA DESTINAȚIILOR TURISTICE PRIN BLOGURILE DE CĂLĂTORII – ELEMENT ESENȚIAL ÎN COMUNICAREA DE MARKETING
(CEP USM, 2022-09-27) Buzdugan, Adriana; Nepotu, Lucia; Diaconu, Svetlana
Travel blogs are promotional tools in the marketing mix, part of the public relations component, frequently used to promote a destination or tourist attraction. Depending on the theme of the blog and its user-friendliness, it becomes an information base for the potential consumer of tourism services, as from the articles posted, the potential tourist is informed about the safety of the destination, directions on how to get there, prices, accommodation and food services, as well as pleasant or less pleasant experiences that have been experienced by the author of the blog. The potential consumer of tourist services thoroughly studies their own wishes in relation to planning their next trip. For these reasons, he/she may not only consider a single travel blog, but several that cover the same destination, analyzing the information provided and deciding whether to go ahead with the trip or change the route.
PROVOCĂRILE COMUNICĂRII DE MARKETING MULTICULTURAL ÎN ATRAGEREA CONSUMATORILOR POTENȚIALI
(CEP USM, 2022) Buzdugan, Adriana; Nepotu, Lucia; Diaconu, Svetlana
Multiculturalism is a policy aimed at preserving and developing cultural differences within a single country and around the world, and the theory or ideology that justifies such a policy. Multiculturalism is one of the aspects of tolerance, which consists in the requirement of the parallel existence of cultures for the purpose of their mutual penetration, enrichment and development in the universal mainstream of mass culture. Multicultural marketing can be understood as a communication process aimed at different cultures and subcultures with a plurality of segments of a single consumer market. Argument of this statement is the fact that culture no longer professes the traditional values of a certain historical level of development of society, the forces and creative abilities of a person, expressed in the types and forms of organization of people's life and activities, as well as in material and spiritual values created by them, but only involves any society with its own set of beliefs, values, internal and external relations, goals and norms of behavior (which can determine traditional as well as non-traditional norms from a moral and ethical point of view, categories religious and moral). Dynamically, this phenomenon of multiculturalism and multicultural marketing affected marketing communication strategies being focused towards postmodernist values, by reorienting advertising from goods and services to consumer needs. This paper analyzes the key elements of cross-cultural issues in international marketing communication and provides a framework for creating a global vision of targeting potential consumers.
RESEARCH OF THE BEHAVIOR OF THE CONSUMER ABOUT ELECTRIC CARS
(ULIM, 2020) Buzdugan, Adriana
This research performs an analysis of existing studies and theories to identify different purchasing decision criteria for electric vehicles. A quantitative empirical study was conducted on the importance of certain attributes of the vehicle, in which consumers living in the Republic of Moldova are examined. The conceptual model used in this paper is the “Technology Acceptance Model” (TAM), which is extended by variables derived from other models, such as “The way innovation is disseminated” and “Theory of planned behavior”. The article is also written based on a quantitative research on a sample of 100 people. Conclusions were drawn regarding the research hypotheses.
Tendinţe de consum şi stil de viaţă durabil a tinerilor din Republica Moldova
(CEP USM, 2023-07-24) Buzdugan, Adriana
This study investigates the level of knowledge and implementation of sustainable consumption behaviours among young adults. Conducting a nationwide online survey targeting persons between the ages of 18 and 30, this research assesses their understanding and implementation of these behaviours, offering valuable insights and advice for adopting a sustainable lifestyle.
TENDINȚELE COMPORTAMENTULUI CONSUMATORULUI ÎN NOUA ECONOMIE
(CEP USM, 2018) Hămuraru, Maria; Buzdugan, Adriana
Through this article, we intednd to identify the megatrends of the modern consumer society through which we will analyze the mega-trends of the consumer's behavior, the megatrends of the competitive behavior, the megatrends of the distribution channels and the technological megatrends. Consumer behavior addresses to the entire behavior of the end user of material and immaterial goods under the transformations that take place in the new economy, which are driven by a variety of factors, including the development of information technologies and nanotechnologies, increased competition and economic globalization.
UN CONCEPT DE PLANIFICARE INDICATIVĂ A ECONOMIEI REPUBLICII MOLDOVA
(CEP USM, 2017) Buzdugan, Adriana; Maximilian, Silvestru
În acest articol este prezentat rolul şi importanţa planificării indicative ca instrument de salvare a situației socioeconomice a Republicii Moldova. Sunt specificate modelele matematice utilizate în procesele de elaborare a planului indicativ, fiind argumentat rolul tehnologiilor informaționale şi de comunicare în dezvoltarea economică a Republicii Moldova.