UTILIZAREA INTELIGENȚEI ARTIFICIALE PE PLATFORMA DE VÂNZARE PENTRU A OPTIMIZA PROCESELE DE AFACERI ALE COMPANIEI
| dc.contributor.author | Novac, Ludmila | ro |
| dc.date.accessioned | 2025-03-20T07:58:11Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | This article explores the capabilities of artificial intelligence on the Salesforce platform for optimizing key business processes. It examines the current trends in artificial intelligence development, its integration into CRM systems, and examples of its application on the Salesforce platform. Special attention is given to analyzing the impact of artificial intelligence on customer relationship management and the optimization of marketing and sales processes. Companies should approach implementation artificial intelligence strategically, starting with small projects and gradually expanding their scope. This will allow them to minimize risks and assess potential return on investment in artificial intelligence. | en |
| dc.identifier.citation | NOVAC, Ludmila. Utilizarea inteligenței artificiale pe platforma de vânzare pentru a optimiza procesele de afaceri ale companiei. In: Integrare prin cercetare și inovare: conferință științifică națională cu participare internațională. Științe exacte și ale naturii, Chișinău, 7-8 noiembrie, 2024. Chișinău: CEP USM, 2024, pp. 748-754. ISBN 978-9975-62-808-2 (PDF). Disponibil: https://doi.org/10.59295/spd2024n.103 | ro |
| dc.identifier.doi | https://doi.org/10.59295/spd2024n.103 | |
| dc.identifier.isbn | 978-9975-62-808-2 (PDF) | |
| dc.identifier.uri | https://doi.org/10.59295/spd2024n.103 | |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/17184 | |
| dc.language.iso | ro | |
| dc.publisher | CEP USM | |
| dc.subject | artificial intelligence | en |
| dc.subject | CRM systems | en |
| dc.subject | Salesforce platform | en |
| dc.subject | Salesforce AppEx- change | en |
| dc.subject | Salesforce CRM analytics | en |
| dc.subject | einstein AI toolkit | en |
| dc.subject | einstein discovery | en |
| dc.subject | nteligență artificială | ro |
| dc.subject | sisteme CRM | ro |
| dc.subject | platformă Salesforce | ro |
| dc.subject | set de instrumente Einstein AI | ro |
| dc.title | UTILIZAREA INTELIGENȚEI ARTIFICIALE PE PLATFORMA DE VÂNZARE PENTRU A OPTIMIZA PROCESELE DE AFACERI ALE COMPANIEI | ro |
| dc.title.alternative | USE OF ARTIFICIAL INTELLIGENCE ON THE SALES TO OPTIMIZE THE BUSINESS PROCESSES OF THE COMPANY | en |
| dc.type | Article |