Impactul influencer marketingului asupra deciziilor de cumpărare (fenomenul tagurilor în Republica Moldova) [Articol]

Abstract

Purchasing certain products can make internet users feel like they belong to some social groups. Relating to Pareto’s theory and Maslow’s pyramid, we establish that in the analyzed case, residues appear in realities from the virtual space. Unfortunately, not all social media users in the Republic of Moldova have reached the high level of the Maslow pyramid, most of them tend to go beyond the middle stages to reach self-realization directly.