Cultura publicităţii stradale: aspecte comparative în Republica Moldova şi ţările Uniunii Europene [Articol]

Abstract

In this study, are combined quantitative and qualitative methods of publicity street culture analyze in Republic of Moldova compared to that of European Union countries. In Chisinau we find a real chaos at the chapter “Location” of the street publicity, because we do not have a clear regulation that can regulate these things. In Moldova, the street banners with advertising are located even where it is inadmissible. Billboards mind road safety, destroy aesthetics. In European Countries, the outdoor advertising are very rare and tastefully done. Republic of Moldova is primarily needed for a good legislation, because the establishment of a street advertising culture must be based on a clear legislation to regulate all that is possible and all that is inadmissible in thise area.