Consolidarea strategiilor de reziliență societală în domeniul comunicării și informării în situații de urgență [Articol]

Abstract

The article analyzes the importance of strengthening societal resilience strategies in the f ield of communication and information during emergency situations. The international and regi onal context of societal resilience strategies is examined. Strategic directions for enhancing soci etal resilience in the Republic of Moldova, supported by the Council of Europe and the European Union, are highlighted. The empirical part of the study presents the results of quantitative research, a component part of the subprogram “National Security of the Republic of Moldova in the Context of Accessi on to the European Union; Legal, Political and Sociological Approaches” (2024-2027), with the acronym and code: SENREMO 01.05.01. Based on the field results, it is highlighted that the efficiency of the crisis response depends not only on resource planning, but also on the authorities’ ability to convey clear, rapid, and accessible information to different social groups. Principles and tools of strategic communica tion, the role of mass media and digital channels, as well as the necessity of public training and preparedness for risk management, are deduced from respondents’ answers. The research results highlight that integrated communication and information strategies contribute to reducing the impact of crises, increasing trust in local public administration and strengthening societal resilience. Conclusions and recommendations are formulated for public policies and practical measures to improve communication systems in emergency situations.