Brand educațional – ca instrument al schimbării și dezvoltării unei școli [Articol]

Abstract

An educational brand representing the specific mode in which different elements (material and ideal, real and symbolic, rules and norms, relationships and interactions, expectations, perceptions, representations, attitudes and behaviors) are connected with users and integrated in the concrete environment of a school. An educational brand guarantees the quality of education and by satisfing consumer expectations (social and educational needs).