Facultatea de Relaţii Internaţionale, Ştiinţe Politice şi Administrative / Facultyof International Relations, Political and Administrative Sciences

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PR-UL POLITIC ŞI PROMOVAREA IMAGINII INSTITUŢIILOR POLITICE – CONCEPTE TEORETICE
(CEP USM, 2016) Codrean, Natalia
The article „Political PR and promoting the image of political institutions” describes the theoretical concept and importance of these phenomena. The tendency to create and promote an image as more credible and more positive belong to the individual personality, or companies that sell something, but also to state institutions, and especially, to political institutions.
IMAGINEA POLIŢIEI ÎN RÂNDURILE POPULAŢIEI DIN REPUBLICA MOLDOVA
(Academia de Știinițe a Moldovei, 2016) Cheianu-Andrei, Diana; Manoli, Mircea
A positive image of the police bodies represents an essential precondition in consolidating the population’s trust in the State’s institutions. The sociological researces reveal a medium / low level of populations’ trust in police, in the framework of a high level of corruption, of the political instability and as an effect of political events of April 2009. Accordingly, the consolidation of the police’ credibility in the eyes of the Moldovan society becomes of an urgent necessity. The present article tries to study both the general image of the police in the society, and the factors which can decisively influence this general image. The purpose of this research consists in offering some concrete measures which would improve the police image in the local society.