Facultatea de Jurnalism şi Ştiinţe ale Comunicării / Faculty of Journalism and Communication Sciences

Permanent URI for this communityhttps://msuir.usm.md/handle/123456789/9

Browse

Filters

20242

Settings

Author: search.filters.author.Tacu, MarianaSubject: search.filters.subject.inteligență artificială

Search Results

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Artificial intelligence - an imperative of the digital society
    (CEP USM, 2024) Tacu, Mariana
    Artificial Intelligence (AI), ranging from basic algorithms to advanced systems, is reshaping our way of life and daily activities. It has a direct impact on mass media and communication, altering traditional paradigms and introducing new technological approaches. AI employs sophisticated algorithms to generate various types of media content, adapting to both traditional environments translated into the virtual realm and inherently digital media. Within the European Union, particular attention is given to online security, connectivity, digital skills, digital businesses, and digital public services. The EU’s cyber security strategy, along with data protection and governance laws, contributes to enhancing access to secure information and databases. The way we approach artificial intelligence will shape the future. To contribute to building a resilient Europe, citizens and institutions should benefit from the advantages offered by AI and feel secure.
  • Thumbnail Image
    Item
    MASS-MEDIA ȘI ECOSISTEMELE INFORMAȚIONALE
    (CEP USM, 2024) Tacu, Mariana
    The digital transformation of media is a complex and ongoing process with significant implications for how we consume and interact with media content. In this context, the metaphor of informational ecosystems describes in a complex form the current structure of the mass media, reshaped by the appearance of new informational spaces and new functions redefined in the production of journalistic material. The identity of the media and informational ecosystems, in a society marked by technological progress, is represented by several factors, but also by how we manage to harmonize an author’s creation with a content dictated by algorithmic logics. In this process, it is important to have a clear understanding of the goals outlined, specific to the act of creation on one hand, and on the other hand, the use of artificial intelligence in content generation, as a reliable ally.