Browsing by Author "Tullio, Romita"

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    DEZVOLTARE SUSTENABILĂ VERSUS MARKETING OFENSATOR
    (CEP USM, 2022) Tabarcea, Ala; Tullio, Romita
    In spite of the fact that the specialized literature abounds in sustainability content, modest research that would concern the relationship between sustainability and marketing strategy examine this addiction, especially from the perspective of companies. A study conducted with the masters confirmed, once again, that when the transformation that happened and the altitude of their customers is neglected, their spiritual height, but also the ability of many to slowly ', logically, guiding -constantly from the urge, 'consume what you have to consume', the familiar approach of marketing, which integrates various concepts, including those of sustainability and durability, becomes vain. Therefore, we have set ourselves as purpose: 1. Argumentation of the cases of absurd incorporation of durability and sustainability in philosophy and arithmetic marketing; 2. Investigating practices, that from our point of view, are offensive to customers, even in the context in which more and more companies embrace the imperative of sustainable and/or sustainable development.
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    THE PRINCIPLES OF ECOTOURISM DEVELOPMENT
    (CEP USM, 2022-09-27) Carp, Elena; Tullio, Romita
    Ecotourism is an environmentally friendly form of tourism, based on appreciation of the environment and in which a conscious effort is made to reinvest an appropriate share of revenue in the conservation of the resources on which it is founded. At the same time, it is a form of sustainable tourism that benefits the local population and, in particular, the rural population. Currently, ecotourism is a modern form of tourism in the Republic of Moldova, attracting all visitors with its respect and care for nature and local traditions. A critical ecological situation has emerged in the Republic of Moldova at the moment, largely due to changes in natural complexes and excessive anthropic activity, which requires an effective solution for environmental conservation and sustainable development. The priorities and challenges of ecotourism are addressed from the perspective of identifying new common routes with neighboring countries.