Browsing by Author "Prodan, Marina"

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EVOLUŢIA POLITICILOR, MECANISMELOR ECONOMICE ALE SUA: REFLECŢII, CONCLUZII
(CEP USM, 2010) Prodan, Marina; Negruță, Alexandru; Barbăcaru, Elena; Corețchi, Boris
The United States is the third largest producer of oil in tPhe world, as well as its largest importer. It is the world's number one producer of electrical and nuclear energy, as well as liquid natural gas, sulfur, phosphates, and salt. While agriculture accounts for just under 1% of GDP, the United States is the world's top producer of corn and soybeans. The New York Stock Exchange is the world's largest by dollar volume. Coca-Cola and McDonald's are the two most recognized brands in the world. In the third quarter of 2009, the American labor force comprised 154.4 million people. Of those employed, 81% had jobs in the service sector. With 22.4 million people, government is the leading field of employment. About 12% of workers are unionized, compared to 30% in Western Europe. The World Bank ranks the United States first in the ease of hiring and firing workers. Between 1973 and 2003, a year's work for the average American grew by 199 hours. Partly as a result, the United States maintains the highest labor productivity in the world. In 2008, it also led the world in productivity per hour, overtaking Norway, France, Belgium and Luxembourg, which had surpassed the United States for most of the preceding decade. Compared to Europe, U.S. property and corporate income tax rates are generally higher, while labor and, particularly, consumption tax rates are lower.
UTILIZARE OPTIMĂ A RESURSELOR PUBLICITARE
(CEP USM, 2010) Gribincea, Alexandru; Prodan, Marina; Bejan, Oxana; Barbacaru, Elena
Advertising is a form of communication used to influence individuals to purchase products or services or support political candidates or ideas. Frequently it communicates a message that includes the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, billboards or direct mail. Advertising may be placed by an advertising agency on behalf of a company or other organization.
UTILIZAREA OPTIMĂ A RESURSELOR PUBLICITARE
(CEP USM, 2010) Gribincea, Alexandru; Bejan, Oxana; Barbacaru, Elena; Prodan, Marina
Advertising is a form of communication used to influence individuals to purchase products or services or support political candidates or ideas. Frequently it communicates a message that includes the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, billboards or direct mail. Advertising may be placed by an advertising agency on behalf of a company or other organization.