Browsing by Author "Nour, Ludmila"

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    CONCEPTUL MIXULUI DE MARKETING ȘI REFLECTAREA ACESTUIA ÎN ACTIVITĂȚILE ENTITĂȚII ECONOMICE
    (CEP USM, 2019) Nour, Ludmila
    This article presents the analysis of the fundamental concepts of the marketing mix, demonstrating its importance by reflecting it in the activities of the economic entity "Daw Benţa Mol" SRL. There are specified several marketing mix models, suggesting some strategies for each element of the mix. With increasing influence of the online environment on the current consumer behavior, there are proposed some recommendations on improving the digital marketing mix, based on the example of the company "Daw Benţa Mol" SRL.