Browsing by Author "Marcovici, Mugurel-Alin"

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    TRANSPORTUL AERIAN: MODELUL TRADIŢIONAL VERSUS LOW-COST
    (CEP USM, 2011) Marcovici, Mugurel-Alin
    The airline industry is a unique and fascinating industry. It captures the interest of a wide audience because of its glamour, reach and impact on the large and growing numbers of consumers / travelers worldwide. The industry figures involved are staggering and speak for themselves. The industry is worth over US$1.000 billion (directly, indirectly and “induced”), employs 22 million people, and transports and over 1,25 billion passenger a year. A quarter of the world’s manufactured exports by value reach their markets by air. The industry is also at the heart of travel and tourism, the world’s largest industry, employing one in nine workers.
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    WAYS OF IMPLEMENTING THE STRATEGIC MANAGEMENT IN THE ROMANIAN COMPANIES
    (CEP USM, 2010) Marcovici, Mugurel-Alin
    În ultimul deceniu, managementul strategic a devenit modelul predilect în care se înscriu actele decizionale care determină evoluţia unei bune părţi a firmelor din ţările dezvoltate şi se extinde în ritm alert şi în alte ţări, inclusiv în cele aflate în tranziţie. Marcând o etapă destul de bine conturată în evoluţia ştiinţei şi a practicii mondiale a managementului, acest model a apărut ca o reacţie firească la una dintre tendinţele cele mai manifeste ale lumii acestei primei jumătăţi de secol pe care îl traversam – accelerarea schimbărilor şi amplificarea efectelor lor.