Browsing by Author "Madan, Vladimir"

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    COMUNICAREA MINISTERIALĂ CA SURSĂ DE CONSOLIDARE A IMAGINII INSTITUŢIONALE
    (Editura USM, 2024) Madan, Vladimir
    The given paper presents the role of government communication and the way in which institutions communicate in order to create the best possible image. The relationship between public communication and the mass media system is also analyzed, as well as the mutual influence between these systems. The thesis deals with how the institutional image is built and what are the risks in case of poor management.