Browsing by Author "Ispravnic, Daria"

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Analiza practică a implementării auditului de marketing în cadrul întreprinderilor
(CEP USM, 2024-09-20) Ispravnic, Daria
In modern conditions, a marketing audit should become an integral component of any enterprise's marketing activities. Its implementation should not be reduced to a one-time event. The purpose of the research is to analyze the practical implementation of marketing audit within enterprises. The general objective of the research is to research and present from a practical point of view the marketing audit as a tool for evaluating the effectiveness of an enterprise's performance. The research objectives include the following: evaluation of the implementation of marketing audit in enterprises in the Republic of Moldova; presentation of entities that practice marketing audit activity in the Republic of Moldova, evaluation of the performance of the Lactalis Alba enterprise through the control instruments identified within the marketing audit, research and presentation of the effects of implementing marketing audit on sales. Quantitative and qualitative, inductive and deductive methods, as well as analysis and synthesis methods, were used to carry out the research activity. The research results will be materialized in a theoretical-practical work, the value of which will consist in the fact that, as a result of the study, several aspects regarding the marketing audit activity and marketing activity were researched and presented. Marketing activities will be proposed with the allocation of direct and indirect effects to achieve performance indicators.
ELEMENTE PROBANTE ÎN CADRUL MISIUNII DE AUDIT AL SITUAŢIILOR FINANCIARE. TEHNICI ŞI PROCEDURI DE AUDIT APLICATE STUDIU DE CAZ: Leogrand Hotel SRL
(CEP USM, 2022) Ispravnic, Daria
PROBLEME ACTUALE ALE PLANIFICĂRII FINANCIARE ÎN CADRUL ÎNTREPRINDERILOR MICI ȘI MIJLOCII
(CEP USM, 2020) Ispravnic, Daria
The thesis is dedicated to the research of small and medium enterprises, emphasizing that their successful operation depends on the provision of financial resources. Currently, small and medium enterprises feel an acute lack of new management technologies, there is a need for rational business planning. The purpose of the thesis is to research the financial planning process with the subsequent identification of existing problems and proposing solutions.
The role of planning marketing activities in the performance appraisal process enterprise
(CEP USM, 2024-10-24) Ispravnic, Daria
The purpose of this paper is to examine the effectiveness and the efficiency of marketing activities in the company’s performance evaluation process. We will examine the planning of marketing activities under the aspect of success factors of an organization, essential to economic development and social, miraculous solution that solves problems, the basic tool in achieving great performance, but also in risk avoidance.