Browsing by Author "Dercaci, Victoria"

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    IMPACTUL PUBLICITĂȚII SOCIALE ADRESATE CONDUCĂTORILOR AUTO
    (CEP USM, 2016) Dercaci, Victoria
    The proposed article represents the construction of social advertising image addressed to drivers through the various target groups and several observations. It provides the opportunity to identify which are the essential points that are at the current stage reached in this regard, as well as presenting weaknesses that need to be resolved. At this moment social advertising addressed to drivers is not a stable point in terms of promotion, but is a current topic that requires attention from the competent authorities to improve the situation.