Browsing by Author "Botnari, Mădălina"

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    STRATEGII DE PROMOVARE A DESTINAŢIILOR TURISTICE UTILIZATE DE AGENŢIILE DE TURISM
    (CEP USM, 2022) Botnari, Mădălina
    The objectives of the research aim at: the conceptual approach and the particularities of the tourist destinations; identifying the role of travel agencies in promoting travel destinations; finding the particularities and the role of the strategy for promoting tourist destinations; analysis of the field of activity and the characteristic of the travel agency Melissa Travel; research of the services and typology of tourist destinations of the travel agency Melissa Travel; research of promotion strategies used within the Melissa Travel agency; finding state regulations and the activity of travel agencies in the Republic of Moldova; implementation of strategies for promoting tourist destinations within the travel agency Melissa Travel.