Browsing by Author "Țurcan, Rina"

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    DIGITAL TRANSFORMATION OF BUSINESS IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT
    (Print-Caro, 2023-03-15) Țurcan, Rina; Țurcan, Iuliu
    The actuality of the topic of this article is indisputable in the context of the digital era in which we live and which is characterized by intense rhythms of the development of information technologies. The digital transformation of business is a process that requires radical changes in the business environment and in the strategies of companies. In this context, companies that do not follow the course of digital business transformation will not stand up to the competition and will have to go out of business. Data on spending on digital transformation technologies and services worldwide and the evolution of the size of the big data analytics market worldwide were used as statistical data. The article also uses the results of the survey performed in the framework of the Erasmus+ CONNECT project in order to assess the importance of know-how in communication and information technologies for entrepreneurship. Following the analysis of the research of other specialists in the field, the article argues the main advantages of web analytics technologies for entrepreneurial activity and the directions of the impact of digital technologies used in business in ensuring the sustainable development of the economy.