Golovataia, LudmilaYaici, Farida Nemiri2025-03-262024-10-24GOLOVATAIA, Ludmila and Farida Nemiri YAICI. Sustainable marketing strategies as a key business tool. In: Modern Paradigms in the Development of the National and World Economy: international scientific conference. Chisinau, 17th Edition, October 24-29, 2024. Chișinău: CEP USM, 2024, pp. 137 – 146. ISBN 978-9975-62-826-6 (PDF). Disponibil: https://doi.org/10.59295/mpdnwe2024.20978-9975-62-826-6 (PDF)https://doi.org/10.59295/mpdnwe2024.20https://msuir.usm.md/handle/123456789/17287The purpose of this article is to explore how sustainable marketing strategies can serve as a critical tool for businesses to address global challenges and contribute to the achievement of long-term sustainability goals. It highlights the growing recognition among companies that investing in social and environmental improvements enhances both reputation and profitability.ensustainable marketingbusiness strategyconsumer demandssocial responsibilityenvironmental sustainabilityArticlehttps://doi.org/10.59295/mpdnwe2024.20